MTA takes out ads promoting extra LIRR trains

The Nets have made no secret of their desire to attract more Long Islanders to Brooklyn, not just for NHL games in a couple of years, but for NBA games this season. The MTA, which runs the LIRR, is now taking out ads to promote extra trains east.

Obama tells Brooklyn: KG, Pierce "can still play"

President Obama visited a Brooklyn high school Friday, shouted out, "Hello Brooklyn," and took a few seconds to take note of the Nets off-season moves, endorsing the acquisition of Paul Pierce and Kevin Garnett by saying "old people can still play."

Barclays Center not as profitable as hoped

The Wall Street Journal, citing public documents released by Bruce Ratner's parent firm, reports that the profit generated by Barclays Center is a third of what the arena's operators projected before it was built.

Aldridge: AK-47 Ready for Breakout Season

At 32, Andrei Kirilenko is the oldest player on David Aldridge's list of 10 who he thinks will have "breakout" seasons this year. His reasoning is that Brooklyn could revitalize that stat-stuffing game AK-47 was famous for,

Ratner sells majority interest in Atlantic Yards

Bruce Ratner, who saved his investment in the Nets and Barclays Center by selling out to a Russian investor, is now selling a majority interest in the surrounding Atlantic Yards project to a Chinese land company. Barclays Center isn't included.

Holy Oculus! Digital art arrives at Barclays

Starting Thursday, the 360-degree, 30,000 square foot opening to the sky will feature "All Day," described by the Wall Street Journal as a "dreamlike dreamlike representation of Brooklyn and its neighborhoods." It the latest piece of art at the arena

From "punchline to juggernaut"

In the annals of branding, the Nets are a case study. examines the transformation from "punchline to juggernaut ...How the Nets marketing department managed to completely change the face of the franchise in two short years."

AK-47: We're Russia's team and we can win it all

In an interview with RIA-Novosti, the big Russian wire service, Andrei Kirilenko says the Nets are becoming Russia's team ... and even Ukraine's team. The Nets forward also spoke about the Nets championship aspirations and how much time he has left.

What's new at Barclays Center?

In interviews with Sports Business Daily and Sports Business Journal, Brett Yormark laid out a number of changes to the arena that will be evident when fans enter the building again on November 1.

Barclays Center by the numbers

Barclays Center celebrates its first anniversary this weekend, one year since Jay Z opened the arena with eight sold out concerts. The New York Observer decided to take a look at where the arena stands, cast against competition -- and projections.

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