Marketing

Coverage of Brooklyn Nets marketing.

Look for Nets Russian website to grow with AK-47

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When Andrei Kirilenko was asked last week how important the Russian element --and Brooklyn-- was to his decision to join the Nets, he called it "huge." "It’s kind of reminding me of playing home."...

Aeroflot renews Nets sponsorship, gets criticism

7

Now here's a surprise -- not. After Andrei Kirilenko signs with the Nets, Aeroflot, the Russian airline, extended its sponsorship of the Nets for 2013-14. A Russian politician criticized the...

Yormark hopes to turn "casual" fans "hardcore"

45

After talking up the value of the Brooklyn "lifestyle brand" and noting he's "happy but not satisfied," Brett Yormark says the next step for the Brooklyn Nets is "turning up the heat" among fans,...

Nets say they're close to season ticket sellout

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In a press release, the Nets say "full season tickets for the 2013-14 Nets campaign at Barclays Center are on the verge of selling out" following the acquisition of Paul Pierce, Kevin Garnett,...

Are Brooklyn Nets now more Nets than Brooklyn?

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Sports marketing consultant Joe Favorito thinks he sees the brand transitioning from Brooklyn to the Nets and extending its reach both east into Long Island ... and west into Manhattan.

Expect Nets, Islanders push for Russian fans

4

Expect to see a lot more Russian marketing of the Nets ... and Islanders. The Nets already have an increasingly visible Russian language site and don't be surprised to see the Islanders do the same.

Is Jay-Z stock sale close?

4

The NBA disclosed Wednesday that as of this week, Jay-Z is now licensed to work as an NBA agent. But as Darren Rovell reports, "the hip-hop mogul had not sold his small ownership share (less than 1...

Video
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Jay-Z still repping Nets at Finals

In Jay-Z's first extended video since he agreed to sell his interest in the Nets, he repped Brooklyn by wearing his Mitchell and Ness leather cap. The video, shown at halftime of Game 5, was a...

Video
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Yormark: Nets will choose talent over marketing

In an interview with Russian Television that aired earlier this week, Brett Yormark spoke extensively about the Nets business plans including whether the team factors marketability into player...

Nets Draft "War Room" will be at Barclays

14

The Nets are moving their "war room" from the PNY Center to the team's basketball operations campus at Barclays Center for the NBA Draft on June 27. While David Stern and Adam Silver will be...

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