Marketing

Coverage of Brooklyn Nets marketing.

It's a business ... and business is good

29

They're a basketball team, should be a good one. They're also an investment. Jay Z sold his stake for $1 million, as much as 10 times what he paid for It. Indeed, the owner thinks his investment...

KG, Yormark hosting Chinese execs in Beijing

20

With interest in the Nets rising because of their off-season success, Brett Yormark and Kevin Garnett will team up Thursday night at a dinner for Chinese executives in Beijing. Yormark drumming up...

Can international brand attract top-three talent?

42

Matt Moore of CBS Sports got to thinking Sunday: can the Nets use their growing international brand, coupled with that roster and Prokhorov's wallet, to attract a "top three" player. He tweeted out...

Prokhorov: no guarantee I won't be arrested

56

The biggest threat to the Nets long-term success is less likely to be from Miami but from Moscow ... and Vladimir Putin. In an interview with the New York Times, Mikhail Prokhorov admits that his...

Nets name ticket Mini-Plans for KG, Pierce

14

If you call the Nets ticket sales office, you may be offered a mini-plan for 11 games this season. No surprise there, but you're likely to be asked "Big Ticket or The Truth?" Because that's what...

When Stern forced Prokhorov, Dolan to play nice

62

Fred Kerber reports that early last season, the jousting between his two New York-based owners had become so ugly that he forced Mikhail Prokhorov and James Dolan to have lunch and make peace....

Ratner to sell off big chunk of Atlantic Yards

46

The Times reports Bruce Ratner wants to sell a big chunk of Atlantic Yards -- the 22 acre multi-use project at Atlantic and Flatbush -- to accelerate the development of 14 apartment and office...

Lowe: Nets 'Worst Team Name' in the NBA

160

According to Zach Lowe of Grantland, the Brooklyn Nets have the worst team name in the NBA. He feels like now is the time to make the change to something else. Something, more basketball-y.

Nets get 'A' from CBS Sports

115

The reports on who did well this off-season continue to sputter in. Tuesday, it was Matt Moore of CBS Sports offering his take, and despite some sniping about the Nets love of marketing --and...

Barclays, MSG likely to share 2015 All-Star Game

101

Tim Bontemps reports that the 2015 All-Star Game "almost certainly will be played in New York," with Barclays Center and Madison Square Garden sharing events ... but the big question is which arena...

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