Marketing

Prokhorov: no guarantee I won't be arrested

The biggest threat to the Nets long-term success is less likely to be from Miami but from Moscow ... and Vladimir Putin. In an interview with the New York Times, Mikhail Prokhorov admits that his political ambitions could lead to his arrest.

Nets name ticket Mini-Plans for KG, Pierce

If you call the Nets ticket sales office, you may be offered a mini-plan for 11 games this season. No surprise there, but you're likely to be asked "Big Ticket or The Truth?" Because that's what the Nets have named the mini-plans.

When Stern forced Prokhorov, Dolan to play nice

Fred Kerber reports that early last season, the jousting between his two New York-based owners had become so ugly that he forced Mikhail Prokhorov and James Dolan to have lunch and make peace. Apparently, it worked.

Ratner to sell off big chunk of Atlantic Yards

The Times reports Bruce Ratner wants to sell a big chunk of Atlantic Yards -- the 22 acre multi-use project at Atlantic and Flatbush -- to accelerate the development of 14 apartment and office towers. The sale would not include Barclays Center.

Lowe: Nets 'Worst Team Name' in the NBA

According to Zach Lowe of Grantland, the Brooklyn Nets have the worst team name in the NBA. He feels like now is the time to make the change to something else. Something, more basketball-y.

Nets get 'A' from CBS Sports

The reports on who did well this off-season continue to sputter in. Tuesday, it was Matt Moore of CBS Sports offering his take, and despite some sniping about the Nets love of marketing --and gratuitous slaps at mysterious Russians-- he likes them.

Barclays, MSG likely to share 2015 All-Star Game

Tim Bontemps reports that the 2015 All-Star Game "almost certainly will be played in New York," with Barclays Center and Madison Square Garden sharing events ... but the big question is which arena will host the Game.

Look for Nets Russian website to grow with AK-47

When Andrei Kirilenko was asked last week how important the Russian element --and Brooklyn-- was to his decision to join the Nets, he called it "huge." "It’s kind of reminding me of playing home." The Nets see it that way too.

Aeroflot renews Nets sponsorship, gets criticism

Now here's a surprise -- not. After Andrei Kirilenko signs with the Nets, Aeroflot, the Russian airline, extended its sponsorship of the Nets for 2013-14. A Russian politician criticized the airline's decision to sponsor both the Nets and Man U.

Yormark hopes to turn "casual" fans "hardcore"

After talking up the value of the Brooklyn "lifestyle brand" and noting he's "happy but not satisfied," Brett Yormark says the next step for the Brooklyn Nets is "turning up the heat" among fans, "give them a reason to go from casual to hardcore."

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