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Magic: Nets may take a couple of months

In an interview with Alyonka Larionov in The Vault Friday night, Magic Johnson said it may take some time for the Nets to play at a high level ... like two months. He expects they'll be fine in the playoffs.

Will the Nets be anchor for hip new neighborhood?

With their decision to put their training facility to the Brooklyn Waterfront, the Nets have bought into an idea that a gritty urban landscape can be turned into the latest youth-oriented neighborhood in New York, a Meatpacking District for Brooklyn.

HELLO BROOKLYN! AGAIN!!

The Nets will build a $50 million training facility atop an eight floor Brooklyn industrial building overlooking New York Harbor. The building, part of the 16-building Industry City complex off 39th Street, will house team offices as well.

MTA takes out ads promoting extra LIRR trains

The Nets have made no secret of their desire to attract more Long Islanders to Brooklyn, not just for NHL games in a couple of years, but for NBA games this season. The MTA, which runs the LIRR, is now taking out ads to promote extra trains east.

Obama tells Brooklyn: KG, Pierce "can still play"

President Obama visited a Brooklyn high school Friday, shouted out, "Hello Brooklyn," and took a few seconds to take note of the Nets off-season moves, endorsing the acquisition of Paul Pierce and Kevin Garnett by saying "old people can still play."

Barclays Center not as profitable as hoped

The Wall Street Journal, citing public documents released by Bruce Ratner's parent firm, reports that the profit generated by Barclays Center is a third of what the arena's operators projected before it was built.

Aldridge: AK-47 Ready for Breakout Season

At 32, Andrei Kirilenko is the oldest player on David Aldridge's list of 10 who he thinks will have "breakout" seasons this year. His reasoning is that Brooklyn could revitalize that stat-stuffing game AK-47 was famous for,

Ratner sells majority interest in Atlantic Yards

Bruce Ratner, who saved his investment in the Nets and Barclays Center by selling out to a Russian investor, is now selling a majority interest in the surrounding Atlantic Yards project to a Chinese land company. Barclays Center isn't included.

Holy Oculus! Digital art arrives at Barclays

Starting Thursday, the 360-degree, 30,000 square foot opening to the sky will feature "All Day," described by the Wall Street Journal as a "dreamlike dreamlike representation of Brooklyn and its neighborhoods." It the latest piece of art at the arena

From "punchline to juggernaut"

In the annals of branding, the Nets are a case study. Contently.com examines the transformation from "punchline to juggernaut ...How the Nets marketing department managed to completely change the face of the franchise in two short years."

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