Marketing

Coverage of Brooklyn Nets marketing.

Custom can and mural designed for Deron Williams

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You won't be able to avoid Deron Williams the next few weeks if you enter Barclays Center from the east. A new mural by graffiti artist Tristan Eaton fills the wall of the Bergen Tile building at...

Yormark talks possibility of Premier League tie-in

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Nets CEO Brett Yormark told the BBC that the United Kingdom, like China and Russia, is on his to-do list, even raising the possibility of a connection with the English Premier League, soccer's top...

Nets heading toward paperless ticketing

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Welcome to the Brooklyn Chant Card. Fans who bought full or partial season-ticket plans this season will receive a black team-branded credit card, called the Brooklyn Chant Card, in the mail,...

Nets leading NBA's international drive

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The New Yorker examines the NBA's drive for internationalization and finds a New York team at the center of it all. And it's not the Knicks, who despite having all the advantages have virtually...

From "punchline to juggernaut"

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In the annals of branding, the Nets are a case study. Contently.com examines the transformation from "punchline to juggernaut ...How the Nets marketing department managed to completely change the...

Nets to continue shuttle bus from Paramus

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Apparently, the Nets haven't given up on luring fans from across the Hudson. Best Trails & Travel, the Official Charter Bus Sponsor of the Brooklyn Nets, is once again offering shuttle bus service...

AK-47: We're Russia's team and we can win it all

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In an interview with RIA-Novosti, the big Russian wire service, Andrei Kirilenko says the Nets are becoming Russia's team ... and even Ukraine's team. The Nets forward also spoke about the Nets...

Nets have three players in top 15 jersey sales

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The Nets global goal got a boost Wednesday when the NBA announced it top jersey sales. Three Nets made the top 15 in global jersey sales last season -- Deron Williams, Kevin Garnet and Joe Johnson....

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"We want to be NBA home team in Beijing, Moscow"

The Nets want to be a championship team ... and more. "We want to be the home NBA team in Beijing. We want to be the home NBA team in Moscow. So we have global aspirations and with the star power...

AK-47 is all-in on Nets' Russia connection

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At the Nets reception for Russian businessmen in Moscow last week, Andrei Kirilenkdo was everywhere. He mingled with the crowd; he was on the dias taking questions and in graphics shown on large...

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