Marketing

From "punchline to juggernaut"

In the annals of branding, the Nets are a case study. Contently.com examines the transformation from "punchline to juggernaut ...How the Nets marketing department managed to completely change the face of the franchise in two short years."

Nets to continue shuttle bus from Paramus

Apparently, the Nets haven't given up on luring fans from across the Hudson. Best Trails & Travel, the Official Charter Bus Sponsor of the Brooklyn Nets, is once again offering shuttle bus service from Paramus to Barclays Center.

AK-47: We're Russia's team and we can win it all

In an interview with RIA-Novosti, the big Russian wire service, Andrei Kirilenko says the Nets are becoming Russia's team ... and even Ukraine's team. The Nets forward also spoke about the Nets championship aspirations and how much time he has left.

Nets have three players in top 15 jersey sales

The Nets global goal got a boost Wednesday when the NBA announced it top jersey sales. Three Nets made the top 15 in global jersey sales last season -- Deron Williams, Kevin Garnet and Joe Johnson. No team had more than two.

Video

"We want to be NBA home team in Beijing, Moscow"

The Nets want to be a championship team ... and more. "We want to be the home NBA team in Beijing. We want to be the home NBA team in Moscow. So we have global aspirations and with the star power we have now," the Nets CEO said.

AK-47 is all-in on Nets' Russia connection

At the Nets reception for Russian businessmen in Moscow last week, Andrei Kirilenkdo was everywhere. He mingled with the crowd; he was on the dias taking questions and in graphics shown on large screens. He's all-in on the Russian Connection.

AK-47 permits Nets to go all-in on Russian market

Brett Yormark told ITAR-TASS, the Russian news agency, that the Nets' acquisition of Andrei Kirilenko will help him market the team both in Russia and the Russian-speaking neighborhoods of New York. Russia, along with China, are top Nets targets

Yormark hopes to transfer Nets success to Isles

Brett Yormark had six long years to "transition" the Nets from New Jersey to Brooklyn, longer than he and everyone else associated with the team wanted. It was difficult but it taught him and his team lessons now being transferred to the Islanders.

Nets to debut "Are You Ready?" campaign

The Nets will debut an "Are You Ready?" campaign in English, Spanish and Russian that will include billboard, print, television, kiosks, digital and media advertisements focused throughout New York, New Jersey and Connecticut.

AK-47, Pavlova, Yormark headed for Moscow

The Nets had a harder time selling the team in Russia than you would think, despite having the first Russian and European owner. The lament was always if you only had a Russian player. Now, the Nets have not only any Russian player but AK-47.

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