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Nets Marketing a Losing StreakNovember 15, 2009, 3:48 pmThere’s always a new chapter in Brett Yormark’s marketing playbook. There was Chinese dragon dancing; a “snowbird” ticket exchange with his twin’s lousy hockey team; reversible jerseys (sans paper bag headgear); Rent-a-Net for $25K; etc. Now, he’s promoting the team’s losing streak, offering $10 (Get it?) tickets to Tuesday’s Pacers game under the banner, “10 is Enough!” How about “Enough is Enough?”  10 is Enough! - - New Jersey Nets Nets CEO Yormark asks fans to show up - Victor Epstein & Samuel Goldsmith - New York Daily News Nets Basketball Says '10 is Enough' - - New Jersey Nets The 0-10 Nets Say They’ve Had Enough - Ken Belson - New York Times Nets Make Losing a Marketing Gimmick - Matt Watson - FanHousePosted in Marketing; Yormark, Brett | 31 Comments » |
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November 15th, 2009 at 4:53 pm
Amazing! This takes the cake.
I have to admit that Yormark has a tough job marketing this team, especially at Izod. I also think he’s desperate. Is this good marketing or is he just throwing ideas at the wall and seeing what sticks? Probably the latter, but it’s his job to put butts in the seats and turn a profit, and you can’t fault him for a lack of effort.
November 15th, 2009 at 5:05 pm
That’s a good deal I am going
November 15th, 2009 at 5:31 pm
As terrible as this is, $10 for $175 seats is a pretty sick deal. I just wish i didn’t have a test on tuesday so i could take advantage of it.
November 15th, 2009 at 6:31 pm
i’ll hold out for the “20 is Enough!” incentive program
November 15th, 2009 at 6:31 pm
10 is not good enough for me! I am going to need those 0.75 tickets from last year in order for me to feel motivated paying 12 bucks for parking at that crappy stadium for this crap.
November 15th, 2009 at 6:39 pm
@JohnY
After the losing streak reaches 20, the tickets will cost $20.
November 15th, 2009 at 6:42 pm
this is just sad.
November 15th, 2009 at 6:42 pm
@ JJ – Agree 100 percent!
November 15th, 2009 at 6:44 pm
you mean Yormark will pay $20 to get butts in the seats
November 15th, 2009 at 7:18 pm
parking more expensive then tickets…
November 15th, 2009 at 7:45 pm
I hope he is the first one fired once the sale goes through.
November 15th, 2009 at 8:21 pm
Maybe I am a weak person. Maybe I am not much of a fan-atic. 0-10 and I am just about ready to stop watching for a while. Ten is enough for me. I became a BIG Yankee fan in ‘96, when I sensed that something great was going to happen. I admit I am a fair weather fan. I like to watch Brook succeed. I’ll watch again when some of our injured players return. I miss Devin. I have even tuned into a couple of minutes of KNICKS games, to see Galanari stand on the perimeter and throw up long shots. I think Tony Douglas is an exciting player. I think Hill will be starting by mid-season. My NETS loyalty is dwindling. I am a bad person, no wonder my wife threw me out….
November 15th, 2009 at 9:15 pm
“I admit I am a fair weather fan.”
Some of my friends are fans of the Pirates. They would call you a fraud… or worse.
Just FYI.
November 15th, 2009 at 10:20 pm
Well, I already have parking and upper level seats, but $10 for an upgrade sounds reasonable, think I’ll check it out
November 15th, 2009 at 10:51 pm
I will be happy if the Nets win their next game. They almost won their last game, but to bandwagoners, almost isn’t enough. It’s unfortunate that I am one of the few who sticks with the Nets even when they are down.
November 15th, 2009 at 11:08 pm
My ticket search came back with section 101 row 25 which is pretty much the worst location in the lower level, I guess for 10 bucks that should be expected.
November 15th, 2009 at 11:16 pm
Well you gotta admit, their marketing team can always turn a negative into a positive, they’ve got some skills
November 15th, 2009 at 11:46 pm
Ah a season of memories…
November 16th, 2009 at 4:48 am
This sucks I have a meeting on tuesday Oh well, there will be more great offers this season, and against better competition.
Thumbs down to Paul Erstein. It’s one thing to be disappointed but bandwagon jumping is the lowest thing a sports fan can do. Tsk tsk
November 16th, 2009 at 10:46 am
Marketing our worst start to a season in franchise history? Only the Nets. I’ve been a diehard fan my whole life and I’ve seen some lean years. Remember that amazing team that featured Jamie Feick and Jim McIlvaine, or how about when Shawn Bradley was our “superstar”? 0-10 is very depressing, yet I still have the desire to watch these games. It’s not a lack of effort with these guys. Most of the games have been competitive, we just don’t have enough talent on the floor right now, that and the fact that we do not know how to close out games. Just because we are going through a rough time doesn’t mean you bail out on your team, after all true Nets fans know better. And as bad as it is right now, you know that if we miraculously went on a crazy winning streak, all of these fairweather fans would come out of the woodwork again. Keep your heads up Nets fans, good things are coming our way!
November 16th, 2009 at 10:55 am
The Nets have been a “must watch” team this year. I hate the losing but I have watched nearly every minute this year. Maybe we have to go thru hell before we get to heaven.
November 16th, 2009 at 11:46 am
Nets team marketing song should be Satisfaction.
“Who tells me baby better come back later next week
Cause you see I’m on a losing streak
I can’t get no, oh no no no”
November 16th, 2009 at 12:46 pm
I just got seats in Section 3 Row J!!!!
For $10 a piece! AWESOME!
November 16th, 2009 at 1:00 pm
I just got seats on the Nets bench for $10.00, but tomorrow is laundry night, shucks.
November 16th, 2009 at 1:06 pm
The Nets put two free tickets in my account so I took them, not sure if I will use them as they are section 205 row 21.
November 16th, 2009 at 1:20 pm
The team is bad enough, but to have to drive to the swamp to see them lose is even worse.
November 16th, 2009 at 1:21 pm
This is a gimmick so they can inflate their attendance figures.
November 16th, 2009 at 3:45 pm
il admit this idea is funny but seriously i am tired of loosing and maybe if a couple extra thousand fans at the game will make it a lil bit louder and cheer the nets to a win then im all for it.
and its vs the pacers so it is a winable game lool
idc if we win by 1 pt i just want to end the streak already
November 16th, 2009 at 3:49 pm
This is insane.. I knows you need fans at the game.. But it is not fun to watch right now.. and its not free… you have to get there pay for parking.. eat etc.. This team needs changes.. theres not enough to compete .
November 16th, 2009 at 4:24 pm
@Mike G.
Changes, Why are you going to go and screw up a good thing. The Nets “master plan” is going according to plan. It’s almost to good to be true. Get a top draft pick, play the young players, increase the trade value of Alston, Narjera, Hassel etc. So far so good. Sit back and enjoy the ride. I know I am.
November 16th, 2009 at 4:41 pm
Had to give it a shot. Ended up getting 10th row (haha) behind the nets bench. not bad at all