What happened to those $15 tickets to Nets games?

Jason Szenes

In an attempt to engage with the local community and, well, sell the idea of the Nets moving to downtown Brooklyn, Brett Yormark, CEO of both the Nets and Barclays Center, made a commitment to provide fans with cheap, affordable tickets to each home game, to the tune of 2,000 tickets at $15 apiece. It was, as Yormark told SLAM Magazine, part of the "commitment" the team is making to the borough of Brooklyn, as Brooklyn Paper notes.

However, the $15 tickets are no more, and Brooklyn Paper reached out to the team to get an answer as to why they are no longer available.

"Last year, we found that many of our $15 tickets were being resold for a higher price on the secondary market, which was against the spirit of our initial offer," said Nets spokesman Barry Baum.

[...]

The individual stubs are no longer for sale, but the arena is still offering the bargain seats to big groups, though this season’s have been sold out since August, Baum said.

"This year we decided to offer $15 seats through our group sales department as a way to ensure that the tickets were being used by people who bought them at the original price."

The website Gothamist spoke with Barclays Center's Group Sales office, and were told that "Group tickets can occasionally be had for $15 per person, though availability is contingent on the game, and require a crew of at least 20 people," going on to say that they were "mostly sold out anyway."

The Atlantic Yards Reports notes, however, that group tickets at that rate have been "gone" since August.

This news, though, doesn't appear to be "new" as Mr. Yormark explained, in saying back in October of last year, "We did raise our ticket prices in Year Two. We did decide that, after giving everyone a sampling opportunity, we are a business."

Barclays' web-site notes the maximum NBA capacity to be 17,732, while ESPN's NBA arena attendance numbers has the Nets at 12th in the NBA in reaching max capacity, averaging 17,252 per home game.

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