Brett Yormark: "We want to be the NBA home team in Beijing and Moscow"

In the last few weeks, Brett Yormark flew to Beijing, where he and Kevin Garnett hosted a dinner for 30 executives, all of whom got a KG uniform jersey. Then later, he flew with Irina Pavlova to Moscow, where they hosted an even bigger event at Mikhail Prokhorov's ONEXIM offices, this time with Andrei Kirilenko hosting. 

In January, the team will fly to London to play the Hawks in the O2 arena. 

The NBA is on an international push and why not? Its players want to push their brand internationally, particularly in Asia, and each NBA team has a 1/30th share of NBA INternational.

Yormark is not shy about the ultimate plan for the Nets, as the Nets CEO tells Bloomberg News.

"We want to be the home NBA team in Beijing. We want to be the home NBA team in Moscow. So we have global aspirations and with the star power we have now, and especially when you speak to Russia with Andrei Kirilenko, we have the direct connect to those consumers and now we have to leverage it."

Noting that "We're on a championship journey" and "this is our time, this is our moment," Yormark told Bloomberg News the team will be "on television a lot in China. We will be a featured team in China (on NBA TV)."

NBA teams do have some limitations in making a lot of money overseas. A lot of the merchandise sales revenues have to be shared, but it helps in attracting players who want to extend their brand to places like China, where superstars like Garnett are making millions on footwear and sportswear deels. 

Yormark credits Prokhorov for a lot of the success. "This thing has grown exponentially since Prokhorov bought it three plus years ago.

That doesn't mean he is forgetting Brooklyn or New York. "We want every fan between Brooklyn and Beijing," said Yormark, spreading his arms wide. "I want to do something very special for Brooklyn."

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join NetsDaily

You must be a member of NetsDaily to participate.

We have our own Community Guidelines at NetsDaily. You should read them.

Join NetsDaily

You must be a member of NetsDaily to participate.

We have our own Community Guidelines at NetsDaily. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9347_tracker