Joe Favorito is a long time sports marketing and PR consultant. He was the Knicks press guy for a while. He knows a bit about selling sports and he believes the Nets are beginning to switch strategies as a result of their big off-season. He thinks he sees the brand transitioning from Brooklyn to the Nets and extending its reach both east into Long Island ... and west into Manhattan.
Brooklyn was a fine way to market the first year, he writes, but "the exciting team and its state of the art arena now extends several hundred miles east into Long Island and through Queens, drawing casual hoops fans and now hockey fans as well. The star power of the Nets team can pull fans probably from Manhattan and even from New Jersey now, something which in year two of a launch may have been harder to do...
"Brooklyn as a borough has a power all to its own, now its home standing sports brand has ratcheted up its limelight as well," he adds.
That doesn't mean the boys at Cablevision and MSG should worry ... that much. The market is big enough to support both Nets and Knicks, but he says expect the Nets brand to become "bigger in the TV world, in the digital world, in the sales world and in the event world."
Nets Brand Now Bigger Than The Borough - Joe Favorito