Yormark: New Brooklyn Nets radio deal in the works.

Ed Mulholland-US PRESSWIRE

In talking to Barclays Center sponsors Tuesday, Brett Yormark said the Nets are near a new radio deal with a "major station" in New York that would increase broadcast coverage of the Nets beyond the actual games.

Yormark described the development as "a new radio deal we are currently finalizing. This deal will provide better prioritization for Nets games on a major station, more year-round programming with our players and coaches, additional promotional outlets." Does that mean a show for Coach Kidd, a perk many NBA coaches have?

The Nets CEO did not provide details but a league source said the deal will likely be announced this month. WFAN currently carries the Nets games but some games can also show up on Bloomberg. Chris Carrino and Tim Capstraw are employees of the Nets, not WFAN.

Yormark also said the Nets reached substantial milestones in their first year at Barclays: they rank fourth in franchise merchandise sales; gone from dead last to top five in ticket sales; while Facebook "likes" have increased 385 percent and Twitter followers have jumped 189 percent.

Yormark spoke at the same partnership summit where Billy King and Jason Kidd discussed the Nets decision to hire Kidd as new coach.

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