Lowering expectations or facing reality? Yormark says Brooklyn not looking for championship "overnight"

Brooklyn Nets/Adam Pantozzi

It's almost certainly coincidental, but a day after Peter Vecsey told a Nets fan podcast that the team doesn't see this as a championship year, Brett Yormark told the Wall Street Journal, "Brooklyn wasn't looking for a championship team overnight."

In an interview with Alex Raskin, the Nets and Barclays Center CEO spoke about the Nets first half year in the borough, ticking off accomplishments and challenges. Bottom line, though, is that things are going well despite some on-court issues, like the firing of Avery Johnson after a month of poor play.

"Brooklyn wasn't looking for a championship team overnight, but they were looking for a team that was going to be hard working, competitive and relevant," Yormark said. "I think that has certainly happened. Now we got a very aspirational brand that people are consuming and we have a product on the court that people are really proud of. Together, they work really well."

Among the accomplishments of the new team are the previously reported rise in merchandise sales and the 15 sellouts out of 26 home dates. In addition, Raskin notes the Nets' official website is now in the NBA top 10, after years of being at or near the bottom of the pile.

Yormark also further explains his famous tweet following the Christmas Day blowout by the Celtics. He argues that it wasn't so much about the on-court performance as it was "performance issues." He told Raskin, "There were some issues that we needed to rectify and address and I think over the last month, as the team has gotten better, we, from a business perspective, have gotten better."

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join NetsDaily

You must be a member of NetsDaily to participate.

We have our own Community Guidelines at NetsDaily. You should read them.

Join NetsDaily

You must be a member of NetsDaily to participate.

We have our own Community Guidelines at NetsDaily. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9347_tracker