Ho-Hum, It's Another Times Piece

Brooklyn Sports and Entertainment

There was the photo essay of how the Nets are dominating the Brooklyn landscape, the examination of Jay-Z's role in the Nets and Barclays Center, the article on the individual Nets residential choices, complete with a handy guide on where to the buy or rent. Each had placement on Page 1 of the New York Times or at least a full page devoted to it inside the paper. All in a two week span.

Now for something completely different .. or not: a Times fashion magazine profile of Jay-Z. It's mainly about the man, his music, and his fashion but there's an indelible overlay of the Nets. The title is "The House that Hova Built" and the main illustration is Jay-Z in the empty arena. Here's how it's summed up: "Jay-Z has a piece of the Nets, a glamorous wife and a baby girl who melts his heart. Brooklyn, meet your once and future king."

Finally, there's a photo shoot of Jay-Z in various poses around the still incomplete Barclays Center, with captions that try to capture the dichotomies of man, like this one showing him casually dressed and hopping between puddles inside the arena: "Jay-Z grew up in Bedford-Stuyvesant and having Brooklyn as part of the Nets’ name was important to him, as is offering affordable tickets and supporting local charities. Givenchy by Riccardo Tisci sweatshirt, $560; bergdorfgoodman.com. BLK DNM jeans, $150; (212) 966-6258. Nike shoes, $88; nikestore.com." Meanwhile, the Knicks (do they still play in this burg?) introduced "new" uniforms.

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