Don't expect things to let up. Remember who's CEO of this operation. The marketing of the Brooklyn Nets and Barclays Center now moves into high(er) gear with Opening Night and Jay-Z as well as a continuing roll-out of other aspects of the Brooklyn transition, like the unveiling of the uniforms and Media Day and "The Association", and, and, and...
Beyond the dates, expect a lot of press, often in large doses.
September 24 - At 10 a.m., the Nets Shop opens at Barclays Center, then nine and a half hours later, season ticket holders get their first view of the arena. Also, tickets to individual games go on sale at 10 a.m.
September 27 - Mikhail Prokhorov and his sister, Irina, host a reception at the Brooklyn Academy of Music. The Mikhail Prokhorov Fund, the siblings' Russian-based foundation, has a history of supporting culture in areas where he has investments. Brooklyn now joins that list.
September 28 - Opening Night, Barclays Center. Jay-Z will open the arena with a concert. Expect the Nets new uniform design to be unveiled at the concert.
October 1 - Nets training camp opens with Media Day at Barclays Center. It will be the Nets' first event of the 2012-13 season. The next day, once interviews and pictures (in their new uniforms and in their new locker room)
October 2 - The Nets return to PNY Center for their next-to-last training camp at PNY Center. Expect an announcement on the siting of the Nets new training facility soon. It will take a minimum of 18 months to build and the Nets want to be in it for the 2014-15 training camp.
October 5 - Celtics vs. Fenerbahce Ulker in Istanbul, Turkey. Nets draft picks Bojan Bogdanovic (2011) and Ilkan Karaman (2012) play for Fener, aka Nets East. NBA TV will broadcast the game.
October 13 - Nets open pre-season vs. 76ers at Boardwalk Hall, Atlantic City, 7:00 p.m. The first preseason game, first appearance for the Brooklyn Nets. Debut of the road (black) uniforms.
October 15 - Nets play first pre-season game at Barclays Center, vs. Wizards, 7:30 p.m. First game ever for the Brooklyn Nets in Brooklyn and the debut of the home (white) uniforms
October 16 - Nets play Celtics in a pre-season game at Boston's TD Garden, 7:30 p.m. At 10 p.m., "The Association," the NBA's reality TV show featuring the Nets, debuts. Awaiting word if the game will also be on NBA TV.
October 18 - Nets play Celtics in a pre-season game at Barclays Center, 8:00 p.m., The game will be broadcast on TNT.
October 19 - Nets play 76ers in a pre-season game at Barclays Center, 7:30 p.m.
October 24 - Nets play the Knicks in a pre-season game at Nassau Coliseum, Uniondale, NY, 7:30 p.m. The first game of any kind between two New York-based NBA teams since February 20, 1977. That was the last time two New York teams faced off in the home arena of the Nets last championship team, the ABA titlists of 1976.
November 1 - Opening Night at Barclays Center, Brooklyn Nets vs. New York Knicks