Is Brooklyn Cool or Hot, Hot, Hot?

Brooklyn Nets

It does seem like Brooklyn changes everything. In a press release issued by the Nets on merchandise and ticket sales Wednesday, the numbers are staggering. For starters, Nets merchandise is the highest selling team merchandise at the NBA Store and online this week.

Then, there are these numbers...

--Merchandise sales through Brooklynnets.com this week were more than double the team’s total sales for the 2010-11 season. Additionally, Modell's, the Nets' official sporting goods retailer, sold more Nets merchandise during the first day of the launch than all of last season.

--The day of the launch, April 30, was the second largest web traffic day at NBAStore.com since the start of the season (December 25), with Brooklyn Nets merchandise representing 27% of total sales for the day on NBAStore.com and the NBA Store on Fifth Avenue combined.

--Brooklyn Nets ticket sales have now sold out of three price points, and traffic has increased on the team’s site by 1,700% since Monday.

"The interest in our brand identity launch has dramatically exceeded our expectations," said Brett Yormark. Hellllo Brooklyn.

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