The Nets will unveil their Brooklyn "brand identity" Monday at 10 a.m. at Modell’s Sporting Goods across the street from Barclays Center. The team’s color scheme and logos were created by Jay-Z, said the Nets in a press release.
The team has refused to comment on whether the leaked logo found on Twitter resembles their primary logo. Brook Lopez, not Deron Williams, will represent the players at the ceremony. Lopez is the senior Nets player.
Lopez, Billy King and Avery Johnson will be joined by Bruce Ratner, Brett Yormark and Irina Pavlova, president of Mikhail Prokhorov's Onexim Sports and Entertainment as well as Brooklyn Borough President Marty Markowitz, NBA Deputy Commissioner Adam Silver, and Modell’s CEO Mitchell Modell. Jay-Z will not be present.
Brooklyn Nets merchandise will debut on Monday at Modell’s outlets in all New York City metropolitan area locations, the NBA Store on Fifth Avenue, www.Brooklynnets.com, and www.nbastore.com.
Do Brooklynites love themselves enough to root for the Nets? - Stefan Bondy - The InterNets