Nets Branding Brooklyn

NEW YORK, NY - MARCH 05: Construction on the Barclay Center, a sports arena and future home of the the National Basketball Association's New Jersey Nets, is seen in the reflection of a window displaying a t-shirt that says "Born in Brooklyn," on March 5, 2012 in the Brooklyn borough of New York City. The stadium is scheduled to open September 28, 2012; the New Jersey Nets will be renamed the Brooklyn Nets. (Photo by Andrew Burton/Getty Images)

The Nets are weeks away from changing their home state, name, logo, colors and jerseys. By month's end, the team will have a new identity and little by little, they are branding themselves as Brooklyn in ways large and small.

Brett Yormark gave NY1 a tour of the Nets brand new offices a subway stop away from Barclays Center last week, and announced that the team and arena have started setting up local sponsorships, like the Brooklyn Bridge Marriott, the official hotel of Barclays Center. The Nets basketball operations will remain in New Jersey at the PNY Center for at least another year.

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