Call it subliminal advertising, but the Nets and Jay-Z are hoping that tens of millions of Americans will make the connection Monday while watching the NCAA Finals. The Nets minority owner voices over a commercial for RocaWear, the company's first, entitled, "From Marcy to Barclays." Near the end as he talks about "ascending to the executive ranks", viewers will see a two-second shot of Times Square billboard advertising Barclays Center...and him.