The NBA is starting to promote the premier of "The Association" on October 16 with a trailer featuring the borough more than a team. NBA TV cameras have been following the team since the big Brooklyn's Backcourt rally, intensifying their efforts as Barclays Center was completed and the team gathered in East Rutherford.
Despite the attention, Avery Johnson said the cameras have not been a distraction. And he noted that the production is not independent, that the Nets have "the final say over the product." He also the program won't have any "drama." Indeed, "The Association" is not as behind-the-scenes as the NFL's "Hard Knocks."
"They do a good job of giving us our space," Deron Williams said. "It's not like we have to re-enact things like the Kardashian show. 'We didn't get that, let's run that play over again.'"
- The Association: Brooklyn Nets (Video) - NBA TV
With ‘The Association’ Cameras Rolling, Nets Go About Their Business - Josh Newman - SNY Nets