Deron Williams is enduring what has to be one of the worst, if not the worst, experience of his NBA career. But on the other side of the ledger, there's what he can get from being a player in the biggest market in the world. One aspect of that was played out this week when he joined Red Bull's marketing team.

When high winds prevented him from being whisked by helicopter from Newark to a Red Bull kick-off party in Manhattan, the high-energy drink team got him a "Military Extreme Vehicle (MXT)" to make the trip.

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