Dwight Howard said a week ago that there's been "no change" in his trade request, something Otis Smith agrees is the case, but that isn't stopping the Magic from trying to make him want to stay.

In an interview with Darren Rovell on his NBC Sports' "Sports Biz", Magic CEO Alex Martin said, "We have had a really good dialogue with Dwight about what we need to do to make that last step...winning a championship."

Martin, whose predecessor lost his job after "drunk-dialing" Howard at 1:30 a.m., noted that in the past four years the Magic have the third best record in the NBA, but unlike the other two teams, the Lakers and Celtics, the Magic have not won a championship.

• Video: Magic CEO discusses Dwight Howard situation (Video) - Darren Rovell - NBC Sports