Yormark: "Brooklyn Nets" Has Been Assumed Name For Some Time

by Net Income on Sep 21, 2011 6:41 AM EDT in Brooklyn

In an interview with The Big Lead, Brett Yormark reiterated that "Brooklyn Nets" remains the "working title" of the team once it moves to the Barclays Center.

He added, "for many people, this has been the assumed name, and the name Bruce Ratner has used for years".

There is, of course, little doubt that the Brooklyn Nets will be the name, with the team securing the rights to brooklynnets.com earlier this year and long ago trademarking "Brooklyn Nets". Moreover, every rendering of the new arena' s interior shows "Brookyn Nets" emblazoned on the court. There will be an official announcement "at some point."

Yormark added that the Nets will roll out a national branding campaign in February, will announce the final three sponsorships for the arena and said the team will be pursuing "big events" in early 2014: the NBA All-Star Game and ancillary events associated with Super Bowl XLVIII, to be held at the MetLife Stadium.

Q&A: For Brett Yormark, CEO Of The Nets And Barclays Center, No Sleep ‘Till Brooklyn - The Big Lead
How does “Brooklyn Nets” sound? Looks like team’s name - Kurt Helin - NBC Sports
Barclays Center - Of Lock-Outs and Long Islanders - Mike BTB - Brooklyn Trolley Blogger

Tweet Comment 22 comments | 0 recs |

Do you like this story?

Comments

The Name

The franchise has done everything to separate itself from the sordid past. Leaving the meadowlands, eventually leaving NJ, new owner, all new staff and an (almost) completely new roster. I think that’s enough for me.

The team name will always be associated with the franchise history, the good and the bad. I was an expos fan for a long time before they moved to DC, but in changing the team name, they basically cut ALL ties with the previous organization. I expect the Nets to want to retain jersey fans as well as acquire a new fanbase in NY, but please, keep the name. Keep the Nets

by Chakroot on Sep 21, 2011 7:10 AM EDT reply actions

If this does not confirm it for others, I do not know what will.

I think it's fine.

by NetsMets4Life on Sep 21, 2011 7:13 AM EDT reply actions

Brooklyn Nets is a perfect name.

@Al_Iannazzone: BREAKING NEWS: Nets are close to acquiring Deron WIlliams from Utah, sources told The Record.
-Feburary 23, 10:54 am.

by Andy. on Sep 21, 2011 7:17 AM EDT reply actions

Eh it's not perfect

Simply because phonetically it says “Brooklynettes”, like a female dance troop.

Just on phonetics, Brooklyn Knights works well because it’s “Brooklynites”.

But whatevz. I’m glad it’s the Nets.

Section 18, Row 7 at The Rock!
"Your 2010-2011 New Jersey Nets - It Is What It Is"

by eLonepb on Sep 21, 2011 8:55 AM EDT up reply actions

Yeah I kinda agree

Phonetically it ain’t great, but I’m glad they’re keeping the name Nets. If they were to change the team name on top of everything else that’s been done, I’m not sure I would continue to support them.

D-Will > Carmela

by Gdepp94 on Sep 21, 2011 8:58 AM EDT up reply actions