For the 21st time Monday, the Nets were in a Brooklyn schoolyard celebrating a new playground built with money from the Barclays Nets Community Alliance, a $1 million a year program set up after Barclays agreed to become the Brooklyn arena's first sponsor back in 2007.
Monday, it was P.S. 276 in Canarsie and it featured Billy King who said the Nets want to be part of Brooklyn even before they arrive. "We want to be involved in the community. We want to be here as a team. and we want to start by being here now," said King. The Nets are going after other fans as well, with their BrooklynNets.com community bulletin board and web profiles of local businesses, the latest being one about Junior's and its cheesecake.
In addition, the Nets for the first time in recent memory extended their brand eastward into Long Island's Nassau County, dispatching the Nets Dancers, Sly, etc. to Bellmore last weekend. The Nets of course played in the Nassau Coliseum during their ABA days in the 1970's.