The Nets haven't had an easy time selling tickets for their last season in New Jersey. There are no doubt a number of factors, the lockout being one, the team's move to Brooklyn another. But according to a sports marketing survey, the Nets have another disadvantage: their fan base is the weakest to begin with.
Scarborough Sports Marketing measures fan interest by surveying people in the team's region, asking if they've gone to a game, listened to one on the radio or watched one on television in the last year. The Spurs have the top fan base by that measure, with 61% of San Antonio residents doing one or more. At the bottom are your New Jersey Nets, with a mere 11%. It's the second straight year for that dubious distinction. The Knicks rank 25th. A Scarborough official told the San Antonio Express-News fan interest level is likely to be a big indicator of who recovers fastest (or slowest) after a lengthy lockout.
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