FanPost

Creating a Global Brand: Your Brooklyn Nets!!

With the Nets on the verge of making Brooklyn a reality, the thought occurred to me that perhaps our rebranding looms even larger than we give it credit for.  Here's what I mean.  Certain U.S. cities have a global portfolio from a branding perspective.  Typically, large urban centers with a high concentration of wealth, affluence, and cultural opportunities are the preferred destinations for not only major sports franchises, but also tourists, business travelers and investors.

The 2nd, 3rd, 4th, 5th, 6th, 7th and 8th largest U.S. cities respectively are Los Angeles (3.7m), Chicago(2.6m), Houston(2m), Philadelphia(1.5m), Phoenix (1.4m), San Antonio (1.3m) and Dallas (1.1m).  As such, it's not a marvel that when NBA free agents are weighing their options on where they want to go, these cities are attractive destinations.  (Footnote: Miami ranks 44th and Newark ranks 68th in population).  What the top cities I just listed can offer are numerous to potential FAs.  From the possibilities of major endorsements (since large businesses will have a presence in the major population zones), to night life, entertainment, excellent medical facilities, cultural, arts, high-end housing and quality schooling.  Everything!!!  So while we groused that FAs should consider Newark because of its proximity to New York, the truth of the matter is that NBA players (and people in general) don't think that way.  There is major cache when one thinks of Los Angeles as a destination.  Or Chicago.  Those are iconic cities, nationally and globally.

What about New York City?  More importantly, what about Brooklyn?  NYC is the largest "city" in the U.S., boasting a population of 8.1 million.  It is unquestionably the most famous "brand" of a city in the U.S., and arguably the world (with apologies to London, Moscow, Paris and Rome).  NYC offers everything a major sports franchise or a NBA free agent could want from a materialistic standpoint.  BUT BUT BUT BUT BUT!!!!  Brooklyn is the population king of the NYC.  Between 1990 and 2010, no borough in NYC grew at a faster pace than Brooklyn, and Brooklyn is the undisputed largest population center of NYC.  Here are the numbers:

Brooklyn 2.5m

Queens 2.2m

Manhatten 1.5m

Bronx 1.3m

Staten Island 468k

The old joke is that every immigrant who comes to America, goes through Brooklyn at one point.  Some truth to this humor.  My folks all migrated through and lived in Brooklyn when they immigrated to the U.S.  Me too.  Lots of family still there in fact. 

Gentlemen (and ladies).  Let this sink in.  We are on the verge of relocating to Brooklyn.  The largest borough in the most heavily populated city in the country and arguably most iconic city (borough) in the world.  This is the game-changer for this franchise.  We taking over!!!!!!!!

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