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In Little Noticed Move, NBA Takes Control of BrooklynNets.com

New Jersey Nets

The NBA has taken control of the url, BrooklynNets.com, and now automatically directs traffic from that link to the BarclaysCenter.com NetsBasketball page.  According to the domain's history, the web address was controlled for years by a motorcycle site, which first registered it in 2003, not long after Bruce Ratner expressed interest in buying the team.  On March 21, NBA Media Ventures LLC at the league's New York headquarters was listed as the website's registrant for the first time.

For years, the site featured one page, featuring a drawing of a basketball player and a top-hatted, tuxedo-wearing, one-eyed plutocrat doing battle and the cryptic phrase, "Tim Hailey's Brooklyn Nets vs. The Residents".

The "Residents" apparently refers not to arena critics but to a band who never identified themselves by name, always appearing in public in disguise. That same page stated, "brooklynnets.com is not associated in any way with the National Basketball Association, New Jersey Nets or Forest City Ratner".  On occasion, it featured a Brooklyn uniform jersey and the words, "Coming Soon". Domain registration sites do not indicate how the transfer occurred or how the NBA acquired the address.

The change in registrants and link to BarclaysCenter.com is yet another indication that the Nets are leaning toward retaining the "Nets" name after the move to Brooklyn.

Comment 31 comments  |  2 recs  | 

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This is great news… to me.

"LeBron puts up great numbers, can't close w/o DWade. LeBricked 3 late 3s when shouldve been driving, getting to line. What else new?"

Yet casual basketball fans think he is a God, and would exhaust their entire squads to land him...

by Tim823 on Apr 13, 2011 8:22 PM EDT reply actions  

this is good.i like the brooklyn nets better than most of the names out there

by antdatruth08 on Apr 13, 2011 8:31 PM EDT via mobile reply actions  

I wonder how much they payed for the domain. 6figures at least.

by power_njerz on Apr 13, 2011 8:33 PM EDT reply actions  

i dont know the finer details

but chris bosh won a ton of money off lawsuits on domain names i think that were trying to profit off his name, nicknames, monikers, etc

The realist keepin it real amongst the surrealists

R.I.P. Big Homey Nate Dogg: "Cuz Iiiiiiiiii have ne-evv-ver met a giiiiiiiiiirrrrrrllllllllllllllllllll tha-at I loved in the whole wide wooorrrlllllddddddd"

by starbury_to_s-jaxci2000 on Apr 13, 2011 9:50 PM EDT up reply actions  

Must stay with Nets.....

Keeps loyal fans and roots…..

by Rp15x on Apr 13, 2011 8:34 PM EDT via mobile reply actions  

Very important to me. I attended Nets games as a kid, not… Bridges games or whatever name they might use.

"LeBron puts up great numbers, can't close w/o DWade. LeBricked 3 late 3s when shouldve been driving, getting to line. What else new?"

Yet casual basketball fans think he is a God, and would exhaust their entire squads to land him...

by Tim823 on Apr 13, 2011 8:39 PM EDT up reply actions  

“Brooklyn Nets” almost gives me chills.

@Al_Iannazzone: BREAKING NEWS: Nets are close to acquiring Deron WIlliams from Utah, sources told The Record.
-Feburary 23, 10:54 am.

by Andy. on Apr 13, 2011 8:41 PM EDT via mobile reply actions  

great news...

…also for the person who originally owned the web address. I’m sure he/she/they made out pretty well. Kinda disappointed i didn’t think of the idea myself. Dang.

by Versifiervt on Apr 13, 2011 8:43 PM EDT up reply actions  

"Brooklyn Nets"

It’s simple and to the point…I like it!

"The mind is its own place, and in itself can make a heaven of hell, a hell of heaven"

by aunt-B on Apr 13, 2011 8:59 PM EDT reply actions   2 recs

hopefully it stays that way. i cant see myself cheering 4 another name. it wouldnt feel right.

by maddbat on Apr 13, 2011 9:22 PM EDT reply actions   2 recs

"Little Noticed"?

Psh. I had a Fanshot all over this days ago.

Dr. J~Super Buck~Draz~JKidd~Deron

by NJ4Life on Apr 13, 2011 9:47 PM EDT reply actions  

...wasnt in the media.

I thanked you in a comment but I also visited that url on occasion over the years, knowing had never been in the Nets control. I also knew that Ratner had registered “brooklynets.com”, one “n”.
So when I saw your post, i checked the domain history and found that the transfer had taken place recently.

by Net Income on Apr 14, 2011 4:20 PM EDT up reply actions  

When you keep it the Nets

You can hang the banners in the rafters, including some great all time players and teams.

And of you notice in the pics, those banners are hanging.

Section 18, Row 7 at The Rock!
"Your 2010-2011 New Jersey Nets - It Is What It Is"

by eLonepb on Apr 13, 2011 9:55 PM EDT reply actions  

Brooklyn Nets!!

That’s been the only option for me from day one. Great stuff! Now bring back the ABA jerseys. Then it’s allllll good.

by Special_Delivery on Apr 13, 2011 10:38 PM EDT via mobile reply actions  

actually, thats not a bad idea

I'm a New Yorker born and bred. I support my Jets, Mets, Red Storm and Islanders. I also love my Bulls, Clippers, Cowboys & Fighting Irish.

by Xfactor26 on Apr 13, 2011 10:56 PM EDT up reply actions  

Brooklyn Nets it is.

"You can spend minutes, hours, days weeks or even months overanalyzing a situation; trying to put the pieces together, justifying what would’ve, could’ve happened – or you can just leave the pieces on the floor and move the **** on."
-Tupac Amaru Shakur

by NetsMets4Life on Apr 13, 2011 10:40 PM EDT reply actions  

I hate it. Change the name! Brooklyn Empire!

by power_njerz on Apr 14, 2011 2:19 AM EDT via mobile reply actions  

Appeals to a narrower base than current name?

Not all of the fan base are hip-hop fans (if ref is to “Empire State of Mind” and Jay-Z), let alone Jay-Z fans. I imagine ownership wants to be as inclusive as possible—and sadly sometimes that ends up meaning bland, or at least generic.
To avoid the problem of finding a name most fans will like—and to preserve the history—I’d opt for staying with the name. And preferably back to New York Nets—but unlikely.

by NetsJetsFan on Apr 14, 2011 12:06 PM EDT up reply actions  

Brooklyn Empire sounds great!! that's a perfect name for the fans if not the team

When you have to shoot, shoot don't talk.

Which team is more likely to win the AFC east the Patriots or Jets?
The Bills? It's gonna be the JETS homes.-Trevor Price

by universal on Apr 14, 2011 8:30 PM EDT up reply actions  

Good, I don't want us to completely lose our identity!

DWill all the way to the Finals!! some day, very close...

by Heavinsent on Apr 14, 2011 5:22 AM EDT reply actions  

The Residents

In case you’re not familiar…
The former site might be related to, or at least an homage to, the avant-rock act whose members used to and maybe still wear eyeball helmets and tuxedos…

http://www.residents.com/historical/

by NetsJetsFan on Apr 14, 2011 11:59 AM EDT reply actions  

Among other domains that NBA registered -

brooklynnetsbball.com
brooklynnetshoops.com
brooklynnetssuck.com

Source – Domaintools.com

by Proballxx on Apr 15, 2011 9:55 AM EDT reply actions  

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