Yormark in Moscow: Nets Will Become Russia's Team
Brett Yormark, in Moscow to meet with Mikhail Prokhorov--and potential sponsors, told a leading Russian sports site that the Nets will soon put up a Russian language website and plans a "Russian Night" when Andrei Kirilenko and the Jazz visit New Jersey on January 19.
Moreover, the team will follow up its Moscow Open Practice with other programs to help the NBA and the Nets establish themselves across Russia, including an Adidas team store in Moscow and national broadcasts of Nets games on Russian television.
The Nets CEO also discussed basketball with Sport Express, saying although the team missed on out on the big free agents, this year's team will be noticeably better.
But he noted that selling victories now would be the "worst strategy". Instead, the Nets are marketing a "good mood" and access to the team and its players, both in the U.S. and Russia.
- Brett Yormark: "Selling victory is the worst strategy" (Machine Translation) - Vladimir Mozhaytsev - Sport Express
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Snake Oil Salesman!
I see Yormark as the only visable holdover from the Ratner era, and I still feel he is just full of crap. He may be a good executive, but I think he should keep quiet and just work to sell seats at the ROCK. All this other stuff is just baloney. Russia’s favorite team, sure….
Paul from Delray Beach
Ok. If an American bought a Russian hockey team, would it become America’s team? I don’t think so.
by ispartan on Sep 24, 2010 9:39 AM EDT via mobile up reply actions
Nope, we have a superiour league in the US
The only comparable sport is soccer, where ealmost every European league is better than ours. So if Jay-Z were to buy Arsenal, and all their games were broadcasted, maybe that could be ’America’s team’
That is a better example than hockey. Virtually no one in the US would care about Arsenal.
by ispartan on Sep 24, 2010 12:48 PM EDT via mobile up reply actions
Psssst. Here's another secret...
NOBODY cares Income!!! We don’t care about the business of this team or its success overseas!!! Most of the fan base lives in New Jersey with a decent amount of people in its surrounding areas. We don’t care if they like the Nets in Russia, China or any other country. We don’t care about the bottom line either – as long as the team can stay afloat and play where we have supported it for all these years that is fine by us. Again Income, NOBODY except you cares (well maybe your 25 followers/co-Prokhorov worshippers on here do) about the business of the team because we have NOTHING invested in it other than the money we spend to go the games and the merchandise we buy.
You are so out of touch with the reality of what a sports fan is, it is ridiculous at this point.
here's something you should learn
everyone realizes you are a faux fan. That means, in case your French is poor or non existent, a phony fan.
to conclude, is it possible Yormark can be deported? He has already done enough damage in this country.
You are too much man
You do realize that the business aspect of the team is JUST AS IMPORTANT as the basketball part?
The two go hand in hand…
More exposure will make people want to play for the Nets. A bigger market (NYC/Brooklyn) will attract marquee free agents.
Oh wait, I forgot…we’ve had superstars lining up to play in New Jersey since 1980.
-Say man when I was growing up we wanted a Jacuzzi, we had to fart in the tub.
Here's a good idea
Let’s send him to Siberia where he will freeze to death.
by Tal Barzilai on Sep 24, 2010 10:00 PM EDT up reply actions
think you forgot something NetLogic
this team made BACK TO BACK NBA Finals while playing at the Meadowlands in East Rutherford, NJ in ‘02 and ’03. This team before that slimeball Ratner was allowed to buy the team despite a group from NJ offering up similar money was finally on to something. They were indeed making a dent in the Knicks’ fan base in NYC while still representing Jersey.
Had the Jersey group bought the team and the Newark arena was built, we would have been there since ’07 most likely while J-Kidd was still and who knows how great things could have been by now?!
Instead we have the the “blueprint for success” that landed us NBA legends and surefire Hall of Famers Travis Outlaw and Anthony Morrow to look forward. But oh yeah we will be the most popular team in Russia!!! I can’t wait – all this excitement, I could just burst.
Come on Logic, you can’t actually believe the lies Income is feeding you on here right?
i'm not your pal
you threatening me? I don’t remember using any profanity. Now the almighty Net Income isn’t allowed to be criticsized? As for your insult to my intelligence above, my French while not fluent is pretty decent. Treated me well in Paris, ever been?
as for being a fake fan...
couldnt be farther from the truth. Until Ratner bought the team, I challenge you to find a bigger New Jersey Nets fan on the planet than me. Well maybe Jerry Capece, who used to sit courtside for each and every home game until he banished himself upon Ratner’s arrival.
You on the other hand are not a fan whatsoever. You are concerned only for the business interests of the team (as your name suggests) and are completely out of touch with the fans of this team. Just because a few dozen people on here priase you and applaud the potential move to Brooklyn does mean this is how the majority of the team’s longtime fans feel about the move or you for that matter.
I asked you for years to poll the fans here as to whether they wanted the team to remain in New Jersey 9especially once the Newark arena was built) or move to Brooklyn but of course you never did because even though the results may have been very telling that would have risked upsetting Nets upper management, and we wouldn’t want to do that right? The truth hurts and each time I bring it out, you get angrier and angrier and that just proves you aren’t a fan at all. If you were, why would you care if I disagreed with your opinions about the team. After all, we are both just fans right?
It has been said here recently by several people that you were in fact pro-Newark until the last few years, wonder what happened to change your mind. Of course we’ll never know since you don’t divulge your actual reason for running this site other than to make up stories about your deep-rooted allegiance as a fan which some of us see through so easily.
Seriously guy...
If you’re SO abhorred by everything happening here, then go away. Don’t come back to this site seeing as how it’s just feeding us lies all the time. Perhaps you should make your own blog and talk about everything crazy you have to offer. Let it all out in one giant WRITING EXPLOSION of creativity!
And then realize you are alone. Alone with your conspiracy theories, crazy ideals and misguided sense of self-importance. Please enjoy your world of slander and propaganda. Population: you.
by BigDavey88NJ on Sep 24, 2010 4:45 PM EDT up reply actions
Supporters do the real slandering
Ever since I came here I have seen a lot of supporters of the move to Brooklyn doing the slandering, not the other way around. You supporters don’t just slander those who come here such as myself that oppose the move, you have also slandered anyone else that has show opposition such as politicians, reporters, organizations, and especially those who have been living in the footprint that have been hardly given a choice to sell, and Ratner makes it sound as if he wasn’t making a request on that. I am still waiting for the number of questions I have asked to be answered, and many of you tried to brush them off or dodge them. When I make statements on Ratner, they are are based on facts, so the claim that his other projects such as MTC was an epic fail was not something I made arbitrairly. Speaking of Ratner’s places, it was said in the NY Times that now children under 21 years of age are no longer permitted in his malls without having an adult present with him. It really shows how much his places are not community friendly and this project is no exception to that.
by Tal Barzilai on Sep 24, 2010 10:17 PM EDT up reply actions
Actually. No.
Using straw man arguments to make your points doesn’t really get you anywhere.
What I still don’t understand is how people can “claim” to be die hard Nets fans when CLEARLY the best option for them as a TEAM is to move out of Jersey. And it’s not as if they’re moving across the country to Seattle (which was one of the options btw) THEY’RE MOVING TO BROOKLYN. JUST NORTH (or south from where I live) OF HERE, ACROSS A BRIDGE, OR THROUGH A TUNNEL, OR VIA BUS, OR CAR, and within the tri-state area.
It’s as if your more a fan of the state then the team itself. So why not go to Trenton, get your favorite New Jersey t-shirt and wave that flag proudly as you root for the New Jersey New Jersey’s, because at the rate of your stubbornness that’s all your going to have. The real fans of the team will be enjoying themselves while you reminisce in the IZOD center about memories of mediocrity.
Honestly, if you spent half the time devoting the energy you guys use to pester the hell out of the rest of us who have moved on to ACTUAL IMPORTANT ISSUES in this country, you know, something more meaningful than basketball, perhaps you could make a difference in some peoples lives. It would be nice. But no, you annoy us to know end, chanting your empty speeches to deaf ears.
One more thing, using the misfortune of the people that lost their homes to support your argument is real classy. I’m sorry. Did I say classy? I meant petty. Let me slow clap for you.
(clap…. clap….. clap….. clap…..)
by BigDavey88NJ on Sep 25, 2010 7:15 PM EDT up reply actions
He doesn't feed me anything
I have some close ties to the organization.
As fans we all want winning products on the floor, but this is a BUSINESS!!!! And as a BUSINESS they have to MAKE MONEY – it is what successful BUSINESS PEOPLE do.
We now have an owner with the deepest pockets in the league who wants to win more than anything (as he says) – so because we didn’t make the splash overnight to land LBJ or any big free agents OMG THE WORLD IS FALLING APART!!!!
Dude, you need to relax, take a deep breath and remember that it’s just basketball. There is a much bigger picture here….it involves building a championship caliber team and taking them GLOBAL
-Say man when I was growing up we wanted a Jacuzzi, we had to fart in the tub.
Lost in translation or was it?
I thought I read that Yormarket is so good that he made a profit out of the losing.
That isn’t a way to get on the good side of Nets fans, if true.
It was true however, how the whole NBA world paid attention to the losses and jokes and bet on whether they would win 9 or 10 games.

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