Brett Yormark says the Nets have done well this summer selling Newark. They rank in the upper third of the NBA in new full and partial-season ticket packages. Now, with the season five weeks away, they're making a final push to sell Newark with an open practice at 6:30 p.m. on September 30 at the Prudential Center.
It's part of the team's "Experience It!" marketing program, pushing fans to sample the new arena two blocks from Penn Station, Newark. Yormark says he's hoping to get ticket revenue back to "pre-recession levels". Considering that those revenues dropped from $37 million in 2007-08 to $26 million in 2009-10, that will be a challenge, writes John Brennan.