Yormark: Prokhorov Has "Redefined" Nets Culture, Given It "Swagger"
by Net Income on Aug 21, 2010 7:01 AM EDT
in Brooklyn
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In an interview with FOX Sports, Brett Yormark says Mikhail Prokhorov has "redefined" the franchise's culture, refusing to accept anything but the best. By wanting to win and develop a global culture, the Russian billionaire has given the organization a "swagger", adding that people don't even talk about the team's 12-70 record anymore.
Yormark also talked to Rick Horrow about the "winning DNA" Avery Johnson and Billy King have brought the team.
Yormark says he's spending half his day on Brooklyn and calls retaining Barclays as arena sponsor through various delays the greatest accomplishment of his career. He adds if Barclays had pulled out, "we wouldn't be here today."
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how does "swagger" mesh with your pathetic reversible jersey stunt
by 3ptChucker on Aug 21, 2010 8:58 AM EDT reply actions 2 recs
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Yormark is such a weasel, he doesn’t really care about the team itself, he cares about making money.
ya while i agree
with the reversible jersey being stupid. His other ideas kept the team. I mean how many new sponsors did we get being a 12-70 team. And this was before the Proky ownership transfer was official. He knows how to do this job, that you can say.
Great job by Yormark...
Brooklyn does not happen without him.
And let’s not forget the difference in owners…Proky vs. Dolan.
by rundmc00 on Aug 21, 2010 9:30 AM EDT via mobile reply actions 1 recs
this is crunchtime
Some of the sponsors are big time…others not so much. Can he get bigger names. Also expect to see larger European and Russian companies joining the list.
by Net Income on Aug 21, 2010 10:14 AM EDT via mobile reply actions
"swag"
"No one stands on the top of the world. Not you, not me, not even gods. But the unbearable vacancy of the throne in the sky is over. From now on...I will be sitting on it."
I'm sick of seeing......
Yormark’s face on this site……..He has a " behind the scenes" job , and that’s where he should be……My goodness….Even the Hollywood Lakers marketeer isn’t in the news as much as him………I want to see players , more players and Basketball news…….Not mindless marketing schemes like reversible jerseys………Let’s get on with the season……
he's CEO of Nets Basketball
he runs the business operations of the franchise for Prokhorov. That’s not a behind-the-scenes job.
he is also President of Brooklyn Sports and Entertainment, whichwill run the arena. That’s not a behind-the-scenes job either.
I totally understand......
what you are saying NI……..I just so much more enjoy reading your Basketball news about the Nets Team than (And I know that it is my choice) seeing Yormark’s face on this website….I’d rather have a blanked out area……I know….??….Next time you post a picture of Yormark , can you photshop him with a bag on his face….???…..Would be much appreciated……Thank You….
I hear that Yormarket will self-introduce a reversible "bag on the head" when the Nets play in China without Yi. (embarrassing)
Seriously, though, Yormarket is President of the Entertainment side, which means he is occupied with lots of non-basketball marketing for Barclays – something he is suited for. He is also of the same age and mentality as the Russian group, so they should get along fine.
If you want some basketball news:
Today at 3PM on ESPN is USA vs Lithuania from Spain.
Also it was announced at HoopsHype that former Net (via Dallas) Maurice Ager will be signing with the Knicks. Ager played in the D-League last year. I would assume it’s to compete for a spot and isn’t guaranteed.
Also, former Net, Nenad Krstic apologized for his bad conduct in a brawl with his Serbian team (he is Captain), playing against Greece.
http://www.newsok.com/berry-tramel-nenad-krstics-reputation-takes-a-hit/article/3487261?custom_click=pod_headline_nba-thunder
Dorkmark
These sort of guys are just strange to me, marketing rah-rah corporate guys. They just try to come up with ways for people to buy stuff all day, and it’s not even stuff that they made or necessarily believe in. Weird life, but admittedly they are necessary in our society and it’s expectations.
We will see if he’s doing a good job once the Nets are playing well, hard to tell when they’ve been losing so much.
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