How Long Before Nets Visit Moscow?
In discussing the Nets plans for globalization,including trips to Beijing, Guangzhou and London this season, Al Iannazzone notes that Mikhail Prokhorov wants the Nets to be part of international travel on a regular basis.
"Any chance to play in Europe, the Russian billionaire probably will jump at it," he writes. "It's only a matter of time before the Nets play in Moscow."
Problem is that the Nets have only one international player: Johan Petro of France. In comparison, the Knicks have players from Italy, Canada, Jamaica, France, Nigeria and yes, Russia.
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Technically, international casts are not required to be a global brand.
First and foremost, you need a winning culture.
Then market the team internationally. It’s hard to sell a loser, just ask Yormark. :)
"It's time", "I'll take my talent to ..." "Beat the Heat!"
I think that's fair
its why more people overseas know who Kobe is (five rings). But it helps initially.
I read a lot of the Russian websites (via machine translation) and the Nets are Russia’s team already. If they start to win, that will cement it.
Not Jazz? Not even the Knicks?
That’s good to know. Proky must be really influential in Russia.
His Nets purchase must be really getting a lot of attention and publicity.
Keep the reports coming NI.
"It's time", "I'll take my talent to ..." "Beat the Heat!"
People around the world won’t initially care about our players or our past record. They’ll come out to see a curiosity, just like the circus. In a couple of year, when they become more knowledgeable, they will. We, from our perspective want to represent the new international ambitions of the NBA, and want people in Europe and China to think of us when they think NBA. Yormark International is on the move.
Why is not having international players a problem??
There’s no European affirmative action in the NBA. And signing international players for the sake of signing international players doesn’t make you a better team. See the failed signings/trades of Najera and Yi. See also the entire Toronto Raptors franchise.
by JohnFromLongIsland on Aug 13, 2010 7:42 AM EDT via mobile reply actions
Yup, exactly
European players want to watch basketball players who play in the NBA, not European players who play in the NBA.
See the failed signings of American players too
if you want to attract a global audience, you sign international players. It’s not “affirmative action”. It’s having a workplace as diverse as your audience…aka smart business.
SIGH........
Clearly you missed the point… Players should be signed based on talent, not on where they were born. By all means, if a Dirk or a Kirelinko or a Gasol or a Calderon comes along, sign them, but signing a Najera or a Yi simply because you can turn around and market jerseys in Mexico or a “Chinese Culture Night” is bad. Having a diverse workplace would work out great…. at a restaurant in a diverse area. But in a business that is deemed successful based on WINS, you hire winning employees. Success should trump ethnic background in the business of basketball.
by JohnFromLongIsland on Aug 13, 2010 11:22 PM EDT up reply actions
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