The Nets only leased the side of the building at 34th and 8th for a month and over the last couple of days, workmen have all but covered the iconic images of Mikhail Prokhorov and Jay-Z with whitewash.
Did it work? Well, it didn't attract any free agents (unless any of the Little Four happened to drive by). On other hand, it got a lot of publicity and signaled the Knicks that the Nets are not content to be No. 2 in the city. It may have helped sell some of the 2,200 season ticket packages the Nets have sold this summer.
And as far as we know, Prokhorov did not buy the building, as he suggested he might when meeting with the beat writers a couple of weeks ago.