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Sign of the Times

If James Dolan doesn't yet know he's in a fight with Mikhail Prokhorov for the hearts and minds of New York basketball fans, he will be by Thursday.  That's when a 225' x 95' billboard featuring images of the Nets' new owner and Jay-Z intertwined with the words, "Blueprint for Greatness", will be completed...at the corner of 34th and 8th...overlooking Madison Square Garden!

(Pause here for audible gasp)

"That billboard is the anchor to an aggressive marketing platform for key transit hubs from Manhattan to Newark," said Brett Yormark, offering the most benign explanation of something that's hardly benign. As the boss said last month, "I have only one secret. We’re going to turn Knicks fans into Nets fans. It’s a part of success." 

Or as he said in a statement Tuesday about the billboard, "Jay-Z and I both understand that success takes vision and big thinking. We want everyone to know just how high we are aiming for the future of the Nets."

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Comments

Display:

haha!

fantastic. look at this aggression. gotta love it

by ddecker13 on Jun 29, 2010 7:03 PM EDT reply actions  

Nets are taking NYC!

And James Dolan is a miserable recluse that has no chance against Proky and Jay-Z.

by rundmc00 on Jun 29, 2010 7:04 PM EDT reply actions  

Oh thats freakin rich

Just rich

July 1st in this bitch wuzzzzup
-Proky and Hova

by NetsMets4Life on Jun 29, 2010 7:04 PM EDT reply actions  

Excellent.

Predicted this in one of the other posts.

by No Sleep Till Brooklyn on Jun 29, 2010 7:06 PM EDT reply actions  

1st time ever...

…that I give Yorkmark is props.

We just spit right in their faces.

"No one stands on the top of the world. Not you, not me, not even gods. But the unbearable vacancy of the throne in the sky is over. From now on...I will be sitting on it."

by MrDollarBills on Jun 30, 2010 10:27 AM EDT up reply actions  

"his props"

"No one stands on the top of the world. Not you, not me, not even gods. But the unbearable vacancy of the throne in the sky is over. From now on...I will be sitting on it."

by MrDollarBills on Jun 30, 2010 10:27 AM EDT up reply actions  

PICTURE

We need to get a picture posted on the site… I live in LA, and need to see that billboard, ASAP!!!

by NJtoLA_NETS FAN on Jun 29, 2010 7:08 PM EDT reply actions  

I will be near Penn Station tomorrow evening

I will take a picture and post it but I am sure someone will beat me to it

-Say man when I was growing up we wanted a Jacuzzi, we had to fart in the tub.

by NetLogic on Jun 29, 2010 7:11 PM EDT up reply actions  

I work in 2 penn plaza (aka the garden)

interning for espn radio…however ill be away till tuesday :(

Ill post a picture when i get back!

by michaelbot1 on Jun 29, 2010 8:38 PM EDT up reply actions  

Blueprint? Glad they didn't call it "The Takeover"

Wouldn’t want to have Nas hand Shawn C. his rear end again…

by calling all toasters on Jun 29, 2010 7:09 PM EDT reply actions  

say queensbridge

I want Jerry Manuel fired now, not three years from now. That is my stance.- John Peterson

by Gina on Jun 30, 2010 7:17 AM EDT up reply actions  

Billboard

I wanna see this billboard!!

by NetsAllDay on Jun 29, 2010 7:11 PM EDT reply actions  

The Undesputed

damn Proky is serious on lebron sweepstake

by Arian Sh on Jun 29, 2010 7:12 PM EDT reply actions  

He's all in at this point...

Getting LBJ increases the value of the franchise by $200 million overnight. Proky is no idiot.

by rundmc00 on Jun 29, 2010 7:13 PM EDT up reply actions  

WOW

AMAZING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

by NetsKiNG on Jun 29, 2010 7:12 PM EDT reply actions  

“We’re going to turn Knicks fans into Nets fans. It’s a part of success.”

The Two Things to Achieve This

1. Keep the Knicks in squalor.
2. Win Championships.

The one way to do both…get Lebron James.

"...where they don't play with a shot clock." - C. Sager

by kv on Jun 29, 2010 7:15 PM EDT reply actions  

hope they leave room in that billboard for photo-shopping Lebron into the picture. Can you imagine?

"...where they don't play with a shot clock." - C. Sager

by kv on Jun 29, 2010 7:16 PM EDT up reply actions  

If we sign LBJ...

The Knicks are rendered irrelevant overnight.

The Knicks are not the Yankees and Dolan is no Steinbrenner.

by rundmc00 on Jun 29, 2010 7:17 PM EDT up reply actions   1 recs

Wow! That is cold.

If Nets prevail and get LeBron, the borough of Manhattan will be on it’s knees.This might be one of the most significant smackdowns to Gotham’s image in our lives.

NEWARK RULES!

by Oligarch on Jun 29, 2010 7:19 PM EDT reply actions  

THIS is a power move!! I love it!

How can Lebron not come and share in this bonanza!! He would really be a fool. Proky doesnt like to lose you can see that already.

I wonder if Jayz and proky did the shoot together???

by power_njerz on Jun 29, 2010 7:28 PM EDT reply actions  

Where's the billboard if Dolan?

How about one of Jerry R?

acw…let us talk about the ownership differential among the teams. When did Jerry last go over the luxury tax threshold?

by rundmc00 on Jun 29, 2010 7:30 PM EDT reply actions  

*Faints*

Unreal, show it to Lebron

by eLonepb on Jun 29, 2010 7:34 PM EDT via mobile reply actions  

Nets, Knicks rivalry

might be for year after all this

by Andy. on Jun 29, 2010 7:42 PM EDT reply actions  

Awesome Sales Pitch

I hope they leave room for two more faces, and tell Lebron & the other FAs, your face overlooks NYC as soon as you sign on the dotted line.

by TheNetsFan on Jun 29, 2010 7:45 PM EDT reply actions   2 recs

As much as I complain about the Nets

Compared to Dolan and the Knicks, the Nets are the NY Yankees

by Dobermite on Jun 29, 2010 7:58 PM EDT reply actions  

Except for that thing called championships

hahaha

July 1st in this bitch wuzzzzup
-Proky and Hova

by NetsMets4Life on Jun 29, 2010 8:06 PM EDT up reply actions  

they both have 2

and Nets won one more recently …

by Arbourisgod on Jun 29, 2010 9:10 PM EDT up reply actions  

I think he meant Yankees’ championships (27)

not "that" Jersey Shore...Point Pleasant, 10 refreshing miles north of Seaside.

by John at the Jersey Shore on Jun 29, 2010 10:02 PM EDT up reply actions  

You have to love our core. Devin, Courtney, Terrence, Brook. Now add two quality pieces in Favors and Damion. We have guys that will compliment two star free agents. We also have a more complete team then most and one that free agents should see as a winning situation sooner rather than later.

LETS GO NETS!

by JustinNJ on Jun 29, 2010 8:12 PM EDT via mobile reply actions  

I love what we have done so far. We have in essence dumped players that were not part of a winning formula and ones that I did not see as having a bright future with us: YI, CDR, Hassell, Simmons, Quinn, Battie. We also have drafted two quality players that I believe will gel with the core players we still have. It should be an exciting young team to watch.

LETS GO NETS!

by JustinNJ on Jun 29, 2010 8:28 PM EDT via mobile reply actions  

Awesome

Wonder if that was the surprise that was written about yesterday. Great job by the Nets.

by nynjlawyer on Jun 29, 2010 8:32 PM EDT via mobile up reply actions  

LOL

Knicks fans will be disgusted by this.

Good.

"No one stands on the top of the world. Not you, not me, not even gods. But the unbearable vacancy of the throne in the sky is over. From now on...I will be sitting on it."

by MrDollarBills on Jun 30, 2010 4:27 AM EDT up reply actions  

Knicks are in slow motion and the Nets in fast foward. Dolan will put Lebron to sleep and Proko will party with him!

The billboard needs Beyonce or some Russian model

by oman8 on Jun 29, 2010 8:41 PM EDT reply actions  

too funny

stick it to them! the knicks do own new york right now, but iwithout good reason. they are hardly the yankees or giants winning championships all the time

by drmagoo on Jun 29, 2010 8:42 PM EDT reply actions  

I still think we should keep humphries on board by restructuring his contract for more years, but, less per year.

LETS GO NETS!

by JustinNJ on Jun 29, 2010 8:46 PM EDT via mobile reply actions  

This sign is funny. I wonder what this costs to paint? Maybe Proky just bought the whole building! Lol

LETS GO NETS!

by JustinNJ on Jun 29, 2010 8:49 PM EDT via mobile reply actions  

Blueprint

Its going to look great when its all done!

by NetsAllDay on Jun 29, 2010 8:55 PM EDT reply actions  

-Say man when I was growing up we wanted a Jacuzzi, we had to fart in the tub.

by NetLogic on Jun 29, 2010 9:07 PM EDT up reply actions   2 recs

So NI

You and your site is being talked about right now on 1050 ESPN with Bill Daughtry

by Atronic on Jun 29, 2010 9:05 PM EDT reply actions  

FIND THAT AUDIO!!!!

-Say man when I was growing up we wanted a Jacuzzi, we had to fart in the tub.

by NetLogic on Jun 29, 2010 9:07 PM EDT up reply actions  

Bill Daughtry

He has become almost a Nets fan lol, saying Lebrons coming, telling Knick fans you better be worried because the Nets are here to stay. That Russian and that Rapper lol, but he spoke well of website went to NBC and Al’s record link.

by Atronic on Jun 29, 2010 9:08 PM EDT up reply actions  

well

it’s about time someone gave the nets a lil love

by corky_romano4life on Jun 29, 2010 9:13 PM EDT up reply actions  

Not for nothing but who the hell is Charles Dolan?

The guy who owns the Knicks is JAMES Dolan. Guess if you wanna try to rub Knicks faces in trashtalk, might help to get names right?

Credit does go to an aggressive marketing strategy though.

And on the topic… maybe the Nets gain a little more respect if they put actual PLAYERS on this big billboard, no? You guys have names…Brook Lopez, Devin Harris, Derick Favors… maybe let your fans know who is on your team, perhaps?

No one is coming to play with Prokhorov and Jay-Z…. guess the faces of your franchise are not even players…

"you're the Rod Thorn in my Chris Bosh side."

by Chris Child's Fist on Jun 29, 2010 9:24 PM EDT reply actions  

James Dolan is a joke...

The recluse decided to meet with James after he realized the Nets were sending Proky and Jay-Z. Joe Johnson has suddenly become Gotham’s #1 target. LMFAO.

by rundmc00 on Jun 29, 2010 9:27 PM EDT up reply actions  

why would our fans not know our own players

also who are the faces of the knicks franchise? Knicks fans trying to talk to anyone is hilarious.

I want Jerry Manuel fired now, not three years from now. That is my stance.- John Peterson

by Gina on Jun 29, 2010 10:47 PM EDT up reply actions  

so wait, who is on your team?

don’t get mad

"No one stands on the top of the world. Not you, not me, not even gods. But the unbearable vacancy of the throne in the sky is over. From now on...I will be sitting on it."

by MrDollarBills on Jun 30, 2010 4:35 AM EDT up reply actions  

LOL so Bill Daughtry on 1050

So he’s talking about Netsdaily again giving props to us posters and fans, reading some of our posts on air lol.

by Atronic on Jun 29, 2010 9:26 PM EDT reply actions  

agh i can't believe i missed it

"No one stands on the top of the world. Not you, not me, not even gods. But the unbearable vacancy of the throne in the sky is over. From now on...I will be sitting on it."

by MrDollarBills on Jun 30, 2010 4:36 AM EDT up reply actions  

I just tuned in! lol Just heard one of my passages read! Lets go Daughtry! LETS GO NETS!

LETS GO NETS!

by JustinNJ on Jun 29, 2010 9:30 PM EDT reply actions  

Ok question

Do Russians and Germans get along? I think Dirk would fit nicely with the whole global thing. Do Avery and Dirk get along?

by corky_romano4life on Jun 29, 2010 9:31 PM EDT reply actions  

I Was thinking th same thing 1 wk ago

i told my buddy
The nets should get Lebron at 16 and then give dirk (who is 32 and IMO doesnt need the money at his age he needs a ring) 15 million and a chance to play with Lebron

And the Global thing might be even bigger for Lebron
China(even tho we dont have Yi) Germany Russia

by Wall2KingJames on Jun 29, 2010 9:40 PM EDT up reply actions  

Yeah we have momentum

Almost like us posters are helping to push the movement, get the word out, there are NETS fans out here.

by Atronic on Jun 29, 2010 9:32 PM EDT up reply actions  

I hear them talking about the Giants right now?

I’m not listening to the right thing, am I?

July 1st in this b***h wuzzzzup
-Proky and Hova

by NetsMets4Life on Jun 29, 2010 9:32 PM EDT reply actions  

Yeah you are

Switched topics for a second

by Atronic on Jun 29, 2010 9:33 PM EDT up reply actions  

Cool

July 1st in this b***h wuzzzzup
-Proky and Hova

by NetsMets4Life on Jun 29, 2010 9:34 PM EDT up reply actions  

He might go back to the Nets! Someone just called in with a comment about the Giants

LETS GO NETS!

by JustinNJ on Jun 29, 2010 9:34 PM EDT reply actions  

Daughtry

Tell your colleagues to stop hyping up the worthless Knicks…Nets are taking over!!!

by BigTom on Jun 29, 2010 9:35 PM EDT reply actions  

I wish I had a camera to capture the look in Dolan’s face when he found out about not only the painting but WHERE the painting was going.

A ticket to a Knicks game: $650.
A beer: $10
The look when he saw/found out about the painting: PRICELESS!!!

by CyberRambro on Jun 29, 2010 9:39 PM EDT reply actions  

HAHAHA

Im having fun right now. :)

July 1st in this b***h wuzzzzup
-Proky and Hova

by NetsMets4Life on Jun 29, 2010 9:43 PM EDT up reply actions  

James Dolan

“I might not be as cool or well known as Jay-Z, or as rich as prokhorov, but dammit we are the Knicks, Nets might be getting a new arena, but I’m renovating the Garden, please Lebron pleasseeeee” HAHAHAHA Lets go Nets

by Atronic on Jun 29, 2010 9:40 PM EDT reply actions  

"NetsDaily! Ya Gotta see it!"

I like this Daughtry guy!

July 1st in this b***h wuzzzzup
-Proky and Hova

by NetsMets4Life on Jun 29, 2010 9:42 PM EDT reply actions  

Proky's dollars...

There is no cap on advertising. The Nets should be everywhere. LBJ can be put on commericals by the team day and night to get free publicity.

by rundmc00 on Jun 29, 2010 9:43 PM EDT reply actions  

Al from the Record was on espnews

and they asked why should Lebron go to the nets?
JayZ and Proky
and why he might not go to the nets?
Newark and 12 win season

im guessing that wat everyone was expecting to hear

Also Al believes The nets need to bring someone with Lebron because he wont come by himself

by Wall2KingJames on Jun 29, 2010 9:46 PM EDT reply actions  

Can't wait till that "Mural" is completed:

gona have a blast posting a picture of it on facebook. My pathetic Knick fan buddies are gona have a blast when they find out where its going up

by fioravantim on Jun 29, 2010 9:52 PM EDT reply actions  

It's like EVERYDAY

A new PR move from the Nets.

This is nonstop.

by eLonepb on Jun 29, 2010 10:00 PM EDT reply actions  

Is this the "surprise"?

not "that" Jersey Shore...Point Pleasant, 10 refreshing miles north of Seaside.

by John at the Jersey Shore on Jun 29, 2010 10:19 PM EDT reply actions  

I love it

They almost always forget to specify the Knicks, which means the Nets are included.

Let’s face it – the KING of New York, Jay-Z, is owner of a New Jersey team.

C’mon.

by eLonepb on Jun 29, 2010 11:19 PM EDT up reply actions  

no.

diddy is worth as much as jay-z so no.

by Millsj on Jun 30, 2010 12:34 AM EDT up reply actions  

Diddy is NOT the king of NY

Nobody runs NY like Jay-Z.

NOBODY

by eLonepb on Jun 30, 2010 12:41 AM EDT via mobile up reply actions  

NO he is not!!! Dont come over here and start lying to make knick fans feel better. Even if diddy was worth as much as Jayz he has none of the influence that Jayz has over nyc and hiphop culture.

by power_njerz on Jun 30, 2010 12:44 AM EDT up reply actions  

lame

extremely lame and futile attempt at converting knick fans into net fans. it’ll never happen.

knicks don’t need to place a billboard because they play in the world’s most famous arena. dolan could put a billboard in the swamp though, and convert those millions of net fans into knick fans.

Oh wait…..

12-70.

by Millsj on Jun 30, 2010 12:34 AM EDT reply actions  

Yeah

Come see Gallignari and Boozer run NYC!!

by eLonepb on Jun 30, 2010 12:42 AM EDT via mobile up reply actions  

You mean Gallo and Joe johnson! hahahahaha! Old ass weak sg and a dude that put up pretty much the same #’s as Yi jainalian. Thats a damn shame. No talent ass Knicks. Ohhh we have money and msg but no team! No picks for the next draft either and dont forget Andy rautins!

by power_njerz on Jun 30, 2010 12:46 AM EDT up reply actions  

Knicks fans getting nervous

Expect more trolling in the days to come, especially if we pull this off

"No one stands on the top of the world. Not you, not me, not even gods. But the unbearable vacancy of the throne in the sky is over. From now on...I will be sitting on it."

by MrDollarBills on Jun 30, 2010 4:37 AM EDT up reply actions  

for knicks fans it's lebron or BUST!

for nets fans, if we don’t get lebron, oh well, we can go to plan B.

by SportsFanatic88 on Jun 30, 2010 12:11 PM EDT up reply actions  

lol 12-70

is better than a decade of futility. The nets were bad by design, what’s the knicks excuse.

I want Jerry Manuel fired now, not three years from now. That is my stance.- John Peterson

by Gina on Jun 30, 2010 7:18 AM EDT up reply actions  

I love when people say "12-70"

and then fail to understand that two of those wins came at the expense of the Knicks.

In two days, a Bulls fan and a Knicks fan have come on here talking trash, and doing so by bringing up our record. 4 out of our 12 wins were against those team, and we blew out the Knicks TWICE.

GTFO!

"No one stands on the top of the world. Not you, not me, not even gods. But the unbearable vacancy of the throne in the sky is over. From now on...I will be sitting on it."

by MrDollarBills on Jun 30, 2010 10:35 AM EDT up reply actions  

world's most famous arena

Great atmosphere at MSG, great fans terrible team.

by universal on Jun 30, 2010 9:23 PM EDT up reply actions  

My question is....

Would Jay-Z and Proky risk looking foolish by painting a giant FU on Dolan’s front door and then settle for Gay and Scola? I get the feeling they are very confident of landing the big prize.

Then they can modify the billboard to show the billionaire businessman, the closing fast on a billion media mogul and the wanna be billionaire athelete.

by Jay-dub on Jun 30, 2010 1:19 AM EDT reply actions  

Do you really think that Jay Z doesn't know what Lebron wants to do?

He probably let the Nets know what they would have to do

1)cap room enough to sign himself and another player
2)significant talent base already in place

Jay Z and Prokho are about to take out the trash. You can see the steam blowing out of the Knicks fans ears all the way out here

Take over, the break’s over

"No one stands on the top of the world. Not you, not me, not even gods. But the unbearable vacancy of the throne in the sky is over. From now on...I will be sitting on it."

by MrDollarBills on Jun 30, 2010 9:52 AM EDT up reply actions  

hahaha

msg is goin under 900 million dollar renovations starting next summer…you really know your stuff…bud

and you want more…

jay z has been to more knick games this season than HIS OWN TEAM’S GAMES!!
hahaha wutta joke

by knicks4lyfe88 on Jun 30, 2010 2:53 AM EDT reply actions  

LOL a feature on the draft lottery right now on tv

it showed John Wall saying before the lottery that he had a feeling New Jersey was gonna get the top pick

Then when it was announced Washington had won, it was just shock on his face, not joy or anything

by muwu on Jun 30, 2010 3:20 AM EDT reply actions  

Presti would be the end of the Knicks...

I hope we get some news on him today. I also wonder if they wait to trade Hump or do it now. I figure they wait as he is a nice piece on the bench or for future trades.

If we get Rudy instead of LBJ, who would you prefer at PF if Bosh is gone?

by rundmc00 on Jun 30, 2010 6:10 AM EDT via mobile reply actions  

subliminal message..."take me to your leader"

“I am a Net’s fan”
“I am a Net’s fan’
“I am a Net’s fan”

by aunt-B on Jun 30, 2010 7:07 AM EDT reply actions   1 recs

Knicks Fans realizing end is near...

But now the espn guys admitting we are still easily in the running for this.

July 1st in this b***h wuzzzzup
-Proky and Hova

by NetsMets4Life on Jun 30, 2010 9:21 AM EDT up reply actions  

Jay-Z

I wonder if the nature of the deal between Jay-Z and the Nets have changed since Prokhorov bought the team. Either way their marketing strategy in using JayZ has changed. It may just be because JayZ was hesitant to attach his name to the Nets until the culture of the organization changed.

Would it be out of the question that he got some “incentives” for promoting the team? Like options to buy a larger share of the Nets at a predetermined price. Therefore he could raise help raise the value of the franchise and buy in at a depressed price.

by gsloots on Jun 30, 2010 10:08 AM EDT reply actions  

By being up front publicly for the Nets

….does WONDERS.

We run New York. And we don’t even live there

"No one stands on the top of the world. Not you, not me, not even gods. But the unbearable vacancy of the throne in the sky is over. From now on...I will be sitting on it."

by MrDollarBills on Jun 30, 2010 10:32 AM EDT up reply actions  

is there a webcam near by?

i found one http://www.earthcam.com/usa/newyork/midtown/ but it’s facing away from the building (focusing on the post office and also MSG) anyone know of any other webcam – would love to watch the progress in real time

by fastbreak7 on Jun 30, 2010 10:49 AM EDT reply actions  

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