Adidas Expands NBA Marketing to Russia
Once Mikhail Prokhrov is approved as Nets owner, the NBA plans to open an office in Moscow. Adidas, which holds the NBA apparel license, isn't waiting. The maker of authentic NBA jerseys is expanding its licensing rights to encompass Europe, focusing on growth opportunities in Russia, reports Sports Business Daily. China, Italy, France and Spain currently top the list of overseas markets for NBA apparel.
almost 2 years ago
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Basketball without borders!
Stern alwasy discusses the globalization of the NBA and our new owner will be key to develeoping this new idea of basketball being stronger in Europe. As long as it brings us the chip..im cool with it.
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