You Can't Out-Market Brett Yormark
by Net Income on Mar 24, 2010 9:29 PM EDT
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PrintYou could have predicted it. In fact, you would have been surprised if it didn't happen.
As Dave D'Alessandro reports, The Nets had a "Bag Exchange" Wednesday. Fans were invited to turn in their paper bags for a nylon one with the Nets' logo on it. Accompanying the bag, note from Brett Yormark. The note read, "Thanks for letting us see your face, we hope we see it more often at Nets games – Regards, Brett Yormark."
Moreover, the Nets CEO has invited Chris "Bag Man" Lisi of Middletown to a lunch which he plans to stream live on njnets.com "so all the fans can enjoy a nice constructive conversation about the team." Yormark also revealed that Lisi had received his tickets for free.
P. T. Barnum, Eat your heart out.
- Nets offering fans 'bag exchange' against Kings - Dave D'Alessandro - Star-Ledger
- Nets executive hits back with paper bag promotion - Tom Canavan - AP
- For fans, it's in the bag - Brian Lewis - New York Post
- Nets are trying to save face - Al Iannazzone - The Record
- Nets exec decides to make lemonade out of raw sewage - Matt Moore - NBC Sports
- Nets Turn ‘Baghead-gate’ into Marketing Opportunity - SLAM
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hahah yormark is awesome.
I dislike the man but he is good at his job. He is the definition of a hustler.
Yormark is a hustler...
But us Nets fans are the one’s being hustled.
I wonder if Proky is a big fan of these types of shenanigans.
He makes the Nets look like a amateur, backwoods operation with his tacky promotions and outright pandering for fans affections.
When there is a “accident” at the circus, they always send in the clowns.
I guess this Nets season has been one big accident and Yormark is our clown.
Odd, but I agree with you.
I understand what everyone is saying about damage control and putting a spin on a bad situation, but now he’s just encouraged the bag-head behaviour. Since when was that a good or funny thing. The Lisi guy was trying to make an obvious statement and essentially he gets rewarded for it.
Good spin or not, MIKE is right, it’s tacky.
I hope Yormark doesn’t watch Semi-Pro. Seeing him wrestle a bear at the half would put fans in the seat though…
by navycavsfan on Mar 25, 2010 11:21 AM EDT up reply actions
This is a Pathetic Joke
Just like Yormark himself and what this team has become under Ratner’s and his guidance.
Yay Isaac is back!
-Over? Did you say "over"? Nothing is over until we decide it is! Was it over when the Germans bombed Pearl Harbor? Hell no!
What a joke!
That incident was clearly staged. And he was “standing up for our players”? C’mon!
He is making us a laughingstock and a spectacle with this latest stunt (not to mention, making himself look bad).
a joke
No one likes Yormark
He’s working damage control. And poorly since no one really even goes to games. He still looks like an idiot and should be fired.
Who would want to watch that lunch?
Glad I jumped ship when I did, haha
it is damage control
but it’s pretty damn smart damage control…and can someone please have a sense of humor. It’s about basketball.
but....
I thought it was “more than a game”…?
by JohnFromLongIsland on Mar 24, 2010 10:52 PM EDT up reply actions 1 recs
Yes - sense of humor
I can’t help it. I think the “bag exchange” is hysterical – great spin. And I hope Chris Lisi takes Yormark up on his offer. Have a beer, bury the hatchet, and laugh it up a little. It’s a great opportunity for Chris. How many times is he going to be invited to lunch by the CEO of a professional sports franchise?
by GeoffreySchmits on Mar 25, 2010 12:28 AM EDT up reply actions
???
I didn’t see any bags or bag exchanges at the game. I would have brought one if I had known about the exchange though.
by ispartan on Mar 24, 2010 11:58 PM EDT via mobile reply actions
None of his business
What those fans had on their head was none of Yormark’s business. There is a very good chance that he is giving himself a bad name for CEO’s, though he probably already did by siding with Ratner on moving the Nets to Brooklyn. While, they could have just not come to that game, it didn’t mean that Yormark had to come over to them. I don’t get how that is standing up for the fans when he is telling them what they can’t have. If they did something that was trully illegal, then it can be his business otherwise, he should have just left them alone.
at Net Income
“It’s about basketball.” Obviously you are joking. This sham of an organization hasn’t been about basketball for six years. It has been about a bunch of con men namely your savior Ratner and his right-hand puppet Yormark spitting in the faces of the fans of this team twice a day, every day. They are an embarrassment and should be kissing the ground of the Meadowlands every day as they somehow con 10,000+ into still showing up despite the garbage they have treated us like. We all know why this site exists – it is a shill for management. The Brooklyn Bridge logo up top is an utter joke and so is defending every despicable move made by this team’s abysmal ownership group.
If you have a problem with the site,
feel free to send me an e-mail. There’s a link on the left side of the home page.
Otherwise, stick to discussing the topic at hand.
The logo is what it is, because when we launched the new site, Brooklyn had become much more of a reality than it had ever been. Simple as that.
NetsDaily.com
Isn't this site
run by SB Nation? Not sure what that has to do with Nets Management…
Issac please explain
-Over? Did you say "over"? Nothing is over until we decide it is! Was it over when the Germans bombed Pearl Harbor? Hell no!
Management Bias
NetLogic – if you have been paying attention to this site for the past 5 or 6 years or at least most of it as im pretty sure you have, you’d know what I mean. The site is being hosted by SB Nation – the moderators have apparently remained the same. Their clear objective from day one is to promote and support Ratner’s mission to steal this team from the state of New Jersey and its longtime fans in an attempt to make a real estate killing at the expense of those fans and anyone who dared get in their way in Brooklyn. With all the inside information that reflects upper management and their efforts and all the time that is put into this site not to mention the bashing of people like me that actually have supported the team all these years in New Jersey and want it to remain there – it is pretty obvious why this site exists and who is behind it. No real Nets fan would ever stick up for Ratner or Yormark and in my opinion wouldn’t want Prokorov coming in no matter how much money he has to spend on star players because all he did was rescue what was a near dead project that was a total con job to begin with. We could have been rid of Ratner and his ridiculous real estate plan if not for him.
I'm a real Nets fan
I don’t think what Yormark did the other night was right, but I will stick up for Ratner and Brett…
Moving this team to Brooklyn and giving this franchise an identity is the best thing that could have happened to this franchise.
We will have an owner with the deepest pockets in the league, an owner that wants to win, yet you think its a bad thing…
Go ahead, call me a fake nets fan or whatever you want, but the future is the brightest it has ever been for the NJ/NY/Brooklyn Nets
-Over? Did you say "over"? Nothing is over until we decide it is! Was it over when the Germans bombed Pearl Harbor? Hell no!
by NetLogic on Mar 25, 2010 11:22 AM EDT up reply actions 1 recs
Have to agree with NetLogic
“Moving this team to Brooklyn and giving this franchise an identity is the best thing that could have happened to this franchise.”
Couldn’t agree more. I genuinely feel bad for New Jersey residents who have been long time supporters of the team and are unhappy they are moving to BK. But attendance has always sucked – even during the best of the Kidd years and even before Ratner announced the BK plan. If you are a regular at games, you know exactly what I’m talking about. Even during the two runs to the NBA Finals, attendance in the upper decks was sparse, at best. I’m talking ENTIRE SECTIONS with no fans in them. That was the support level that the team got when they were the most exciting team in basketball. Every night included a half dozen oops and every night you had a chance to see Kidd get a triple double – but they couldn’t fill the place. They had to do something.
I love the New Jersey fans who have supported them and I hope folks are willing to come to BK and continue supporting them. But I hate going to an empty stadium. I hate being surrounded by fans of the opposing team. I hate hearing the other team’s players get more cheers than the NETS. These things happened, even during the best of the Kidd years – I was there every night, so I know what I’m talking about. I can’t wait to see a game in a packed stadium where the opposing team’s fans can’t get tickets b/c the games are sold out. That was never gonna happen at the Meadowlands. It has a real chance of happening in BK.
Just my opinion. Peace.
by GeoffreySchmits on Mar 25, 2010 12:04 PM EDT up reply actions
last night game
Everybody was cheering for Kings =/. I felt like I was the only Nets fan there. I still want Nets to remain in NJ at least Newark.
I'll just say this, Isaac.
You are 100% wrong about the intentions of this site and “who is behind it.”
Like I said, feel free to e-mail me if you have an issue with the way this site is run. But while criticism of Nets ownership, management, coaches and players has always been allowed on NetsDaily, you won’t be allowed to make unfounded accusations about those of us who run the site.
The intention of NetsDaily has always been nothing more than to aggregate news about the Nets, whether it be positive or negative, in the most timely and thorough manner as possible. And we have worked way too hard to make this site what it is today to have you try and tear us down just because things haven’t gone your way in regards to the Brooklyn project.
If this site was really run by whom you thought it was, you would have been banned from Day 1. Instead, your endless complaints about the state of the Nets remain all over this site for anyone who cares to read them. Just click here: http://www.netsdaily.com/search?btn=Go&order=date&q=Isaac&type=Comment
NetsDaily.com
I have too agree with NetsDaily.
For some strange reason I kind of enjoy Isaac, but if I ran this site I don’t think I would have the patience that ND and NI have shown for him.
As for Isaac, his rants are getting a bit stale. My advice Isaac, is try a different approach.
at Geoffrey
“That was never gonna happen at the Meadowlands. It has a real chance of happening in BK.”
If the team were to make a permanent move to Newark with Ratner and Brooklyn out of the picture once and for all, you would see highly increased fan support for the Nets. I am not a fan of the Prudential Center at all but with a new arena and its amenities, the public transportation options, the nearby dining and drinking options plus an urban community to support a pro basketball team instead of relying people to drive in from the suburbs primariliy on work nights in the fall and winter the Nets in Newark would clearly be a slam dunk. Now we will never know – most of the New Jersey fan base has been chased away by Ratner and his cronie Yormark and with a 2-year lame duck situation at Newark it is highly unlikely they will have improved attendance by much unless a true superstar is signed in the offseason. As for your dreams of a packed house of loyal fans in Brooklyn , I ask you – who do you think in Brooklyn is dying for this team to arrive??? The borough is made up 75-80 percent (at least) Knicks supporters amongst its NBA fans. All of a sudden they are diehard Nets fans?
Issac his point though
is that even before Ratner and Yormark, when the NEts were in the Finals, they lacked in fan support…
2K available day of game for NBA Finals – not good bud
-Over? Did you say "over"? Nothing is over until we decide it is! Was it over when the Germans bombed Pearl Harbor? Hell no!
And also, hit reply instead of saying "at whoever"
-Over? Did you say "over"? Nothing is over until we decide it is! Was it over when the Germans bombed Pearl Harbor? Hell no!
Stealing Knicks fans is gonna be fun
Basketball fans in Brooklyn are gonna have to make a choice and a bunch are gonna chose the NETS b/c it’s gonna be their team – a lot of them are KNICKS fans b/c they have never had their own team. By the time the NETS arrive in BK, they should have a serious squad. People are going to come out. The NETS – KNICKS rivalry is gonna be a fun. I hope things work out so that the KNICKS have a good squad too. I’d love to see them going head to head in the East.
I could be wrong about the fan support, but I doubt it. BK is gonna be hopping.
by GeoffreySchmits on Mar 25, 2010 5:17 PM EDT up reply actions
Not a chance
Nets fans will be second class citizens in New York. They will have had more of an identity in New Jersey.
I don't know about that
They really don’t have much of an identity in NJ – it’s not gonna be that hard to improve on. I think we’re also gonna see a lot more celebs in BK.
by GeoffreySchmits on Mar 27, 2010 6:26 PM EDT up reply actions
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