Sports Business Journal reports the Nets are at the bottom of the NBA in many ways: they're last in attendance, averaging 13,134, and last in TV ratings as well, attracting 0.32 per cent of viewers in the New York area, lowest since YES began carrying the team's games. Eleven teams attract smaller TV audiences, but they're in smaller markets. The ratings on YES represent a 40.7% drop, also worst in the NBA.
- NBA at break: A mixed bag as talks loom - John Lombardo - Sports Business Journal
- Sports’ ratings wave reaches NBA - John Ourand - Sports Business Journal
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