The Times profiles Brett and Michael Yormark, who run two of sports' most distressed franchises, the NBA Nets and the NHL Panthers. They claim they like the challenge and in the words of the Times, "have become two of the most aggressive, innovative and sometimes controversial salesmen in sports".
The Times discusses the twins' successes, failures and controversies, including Brett's reversible jersey idea. The piece contains both praise and criticism for the two, including comment from Daniel Goldstein, the millionaire critic of the Nets' Brooklyn arena.
Yormark Twins Put Their Marks on Nets and Panthers - Ken Belson - New York Times