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Nets Hoping Cheap Seats Lead to Expensive Tastes

John Brennan, the Record's sports business writer, blogs about the various ways to get cheap seats, even free ones, to Nets games. The move to Newark has led to more energetic but not full houses for the team. So, the team is using ticket resellers to make a certain number of heavily discounted or free seats available each game. Why? Brennan says Nets executives hope that fans who wind up with low-priced seats now will get hooked enough to buy season tickets later. He also notes that at least one reseller also sells airline tickets. So the stranded passenger at Newark might like an opportunity to jump on NJ Transit for a three minute trip to Penn Station and a Nets game.

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