Nets Lock Up Nivea For Locker Room In Six Figure Deal
by Net Income on Nov 3, 2010 3:41 PM EDT
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Smelly socks and jock straps, mens' cologne and hair gel...these are the things of NBA locker rooms. And in the case of the Nets, add Nivea skin care products. The Nets have signed a deal with Nivea to promote its mens' care products in their new locker room at "The Rock". The deal is worth between $200,000 and $300,000.
In addition to getting the Nivea name on the front door, reports the New York Times, Nivea will distribute its balms, body lotions and facial scrubs to the Nets players, whose towels will be emblazoned with the blue Nivea logo. And expect to see the Nivea logo whenever a Nets player is interviewed during the post-game.
- Nets Sponsor Enters the Locker Room - Ken Belson - New York Times
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I heard about "throwing in the towel"...
But this early? Where were you Nivea guys last year, when we really needed you?
"Reality is wrong. Dreams are for real"
Tupac Shakur
I'm exclusively buying Nivea products now
“NJ Nivea sales are up 47%! The Nets are a great franchise.”
ring ring
“Hi Mark from Best Buy. Oh yes, the Nets sponsorship is great. Oh yeah, you should definitely consider replacing Electronics Expo as the official electronics sponsor of the NJ Nets.”
Seriously, who the hell is “Electronics Expo?”
I got my TV from them
Much better prices than overrated Best Buy.
You can actually negotiate prices at Electronics Expo.
Section 18, Row 7 at The Rock!
the Nets will
have the softest skin in the NBA…smooth…
You've gone a million miles... How far'd you get
To that place where you can't remember... And you can't forget
We can sure use those Nieva towels tonight...
We can use them to wipe up what’s left of those BobCats…
"Reality is wrong. Dreams are for real"
Tupac Shakur
they'll need those towels
to dry away the tears…maybe they should change their name to the SobCats after were finished mopping up the floor with them…
You've gone a million miles... How far'd you get
To that place where you can't remember... And you can't forget
With all the advertising in the NBA already, why not put them on Jerseys already?
I mean, soccer jerseys are still cool with brand names on them aren’t they? Here in the Philippines, companies own the basketball teams, much like some of the European teams (TAU Ceramica, a ceramics company – former team of Luis Scola and Tiago Splitter I think. Armani Jeans Milano, Gallo’s former team I believe)
Here we have the Powerade Tigers by Coca Cola, the Meralco Bolts by the Manila Electric Company, the San Miguel Beermen by one of the largest breweries here, and more
no, soccer shirts should come without sponsorship
but with top European teams negotiating up to tens of millions of euros/dollars to put a company’s name on their shirt it makes financial sense. However, the shirts look much the worse for it. Plus the contracts are usually for only a couple of years. Then the fan needs to go out and buy the new shirt with the new sponsor. Often teams re-design their shirts when they change sponsors forcing fans into buying new shirts. This is one of the things that U.S. sports has right over European sports but i wonder how much longer it will be this case.
by Yi Of Little Faith on Nov 3, 2010 5:57 PM EDT up reply actions
Chalk up another one for Brett "D" Yormark
Official Member of the "DO NOT TRADE DERRICK FAVORS" Movement
Dude
You do understand that it is his JOB to generate revenue for this team, bring in sponsors, find ways to sell tickets, and due everything to help the bottom line?
I think this is a great sponsorship.
Section 18, Row 7 at The Rock!
Plus Nivea
is a great product line…I’m much impressed.
Now, all he needs to do is get T-Will hooked up with a lip balm line…the sales would go through the ceiling…especially with the cold Winter ahead.
You've gone a million miles... How far'd you get
To that place where you can't remember... And you can't forget
Nivea is decent...
As most black people know we need our lotion or our skin gets very dry and ashy. Nivea is decent but he should have went for Eucerin or Palmers Cocoa butter. Players all over the Nba would be lining up to get free samples b4 and after the game.
He could have tried Vaseline but I can see the nets being the butt of too many jokes with that as a sponsor. lmaooo!!
We need a Nivea night for fans
I started using this stuff recently and it’s actually pretty good.
Too bad Thorn isn’t around anymore. God knows he could use it.
by imdkidd on Nov 3, 2010 6:02 PM EDT via mobile reply actions
Owners need to look into finding guys like Yormak.
While not everyone likes the guy, he is easily the best marketer known in the NBA. How does a guy like him get a deal like that with one of the worst teams in league history last year? The dude has some juice and must be an extremely good communicator. Other marketers and owners in the league will look at this and wonder why they’re not getting this deal. Can you imagine how much someone will pay for the Lakers, Celtics or Heat?! Bravo from a business standpoint to Yormak.
by kombayn on Nov 3, 2010 8:00 PM EDT reply actions 1 recs
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