Smelly socks and jock straps, mens' cologne and hair gel...these are the things of NBA locker rooms. And in the case of the Nets, add Nivea skin care products.  The Nets have signed a deal with Nivea to promote its mens' care products in their new locker room at "The Rock".  The deal is worth between $200,000 and $300,000.

In addition to getting the Nivea name on the front door, reports the New York Times, Nivea will distribute its balms, body lotions and facial scrubs to the Nets players, whose towels will be emblazoned with the blue Nivea logo.  And expect to see the Nivea logo whenever a Nets player is interviewed during the post-game.

• Nets Sponsor Enters the Locker Room - Ken Belson - New York Times