No surprise here.  Mikhail Prokhorov, who's said he's never tasted vodka, won't be doing ads for Stolichnaya as part of the Nets' sponsorship deal with the US distributor of the Russian vodka.

A source in the Prokhorov camp says any suggestion that he would do ads for anything, let alone vodka, is wrong.  The Nets' owner has, when discussing vodka in the past, expressed dismay at the stereotype of the Russian-as-drunk.  In an appearance Thursday on CNBC, Andrey Skurikhin, a Stoli official, said the company would "never rule out the possibility" of Prokhorov joining their "Stoli Original" campaign. "You never know".  Do now.