It's just a marketing ploy, but it seems so...disloyal. To get fans to buy 10-game packages, the Nets are offering five reversible NBA jerseys--one side is a Nets jersey, the other a team they'll be playing in those games. Devin Harris turns into Dwyane Wade, Courtney Lee into Kobe Bryant, Brook Lopez into Dwight Howard, etc. It's as if the Nets are saying: if our team is embarrassing you, just switch...sides!

• See 10 Matchups...Inside and Out - New Jersey Nets
• Nets try to trick fans into wearing Nets gear - Barry Betchesky - Deadspin
• Nets Make Stars Of Opponents - Darren Rovell - CNBC
• Department of Shameless Promotion - Kevin Arnovitz - True Hoop
• Come see the Nets and get your Kobe jersey - Mark Ginocchio - Nets Are Scorching
• Buy Nets Tickets, Get a Kobe Jersey Free - Kurt Helin - NBC Los Angeles
• Nets market their players, and other teams' players! - Neil Best - New York Newsday
• The Nets Are Just Giving Up On Fans, Now. When Did It Get This Bad? - Pat - Fan IQ
• Two sides to Nets' (desperate? smart?) jersey promotion - Julian Garcia - The Internets
• Nets Launch Match-Up Ticket Plan - New Jersey Nets
• No Kidd or Carter, NJ Nets to market opponents - Tom Canavan - AP
• Nets Reversible Jersey Promotion (Audio) - Jared Max - WCBS