Late in the Mavs game, a fan held up a sign, "Is anyone watching?" Good question. The IZOD may be half full but local TV ratings have found evidence of a bizarre trend: people are watching...and in increasing numbers. CNBC's Darren Rovell reports that as the losing streak continues, YES ratings actually go up! Overall, they're down, but for the last five games they're up 22% and key demographics are up triple digits!
- Nets Record Losing Streak Attracting More Eyeballs? - Darren Rovell - CNBC
- Marc Cuban on Twitter - Twitter.com
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