Давай Бруклин Hетc!

by Net Income on Nov 1, 2009 10:10 AM EST Comment 17 comments

Two weeks after Bruce Ratner agreed to sell the Nets to Mikhail Prokhorov, the team quietly trademarked the Russian translation of "Brooklyn Nets" for use on "basketball shoes, basketball sneakers, Tshirts, shirts, polo shirts, sweatshirts, sweatpants, pants, tank tops, jerseys, shorts," etc. There's no indication how soon the Nets might begin marketing such gear. (Our headline reads "Go Brooklyn Nets!"...we think)

Trademark No. 77845645 Application - US Patent and Trademark Office
Trademark No. 77845645 Drawing (pdf) - US Patent and Trademark Office

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Comments

I will miss the “New Jersey” Nets

by pauik on Nov 1, 2009 11:08 AM EST reply actions

Actually, your translator pulled a fast one on you. That caption reads “Fire Lawrence Frank”.

by oligarch on Nov 1, 2009 11:23 AM EST reply actions

such wit.

by Net Income on Nov 1, 2009 11:31 AM EST reply actions

Since we have state-sponsored confiscation of land for a basketball stadium, it’s only fitting that we have a Russian owner.

Property rights, freedom and capitalism are dead, apparently. And we’re much worse off for it.

by BrooklynBound on Nov 1, 2009 11:44 AM EST reply actions

The phrase reads something to the extent of “Depart Brooklyn Nets”, there isn’t really a phrase in Russian equivalent to “Go Nets!”. The closest thing would be “Давай Бруклин Hетc!” Or just “Бруклин Hетc!”

by Alex on Nov 1, 2009 11:47 AM EST reply actions

Thanks…adjusted.

by Net Income on Nov 1, 2009 12:09 PM EST reply actions

Adjust for daylight savings. Its only 12:14

by jerry25 on Nov 1, 2009 12:14 PM EST reply actions

The “New Jersey” Nets are already gone. It’s just “The Nets” now.

by Mike on Nov 1, 2009 12:18 PM EST reply actions

“Nets Basketball”

by Net Income on Nov 1, 2009 12:21 PM EST reply actions

More than a Game

by SmartNetsFan on Nov 1, 2009 12:23 PM EST reply actions

“More than a Game…… an Embarrassment”

by oligarch on Nov 1, 2009 2:35 PM EST reply actions

“Less than Game”

“More Gamey”

“Lame”

“More of the Same”

by Net Income on Nov 1, 2009 2:50 PM EST reply actions

i already bought a brooklyn nets crewneck sweater last week. it’s totally unofficial, but i love it nonetheless.

by sonny on Nov 1, 2009 3:43 PM EST reply actions

A correction…the trademark was registered two weeks AFTER the purchase agreement, not two weeks before. Sorry for the mistake. Gotta have coffee before I post this stuff.