Brett Yormark spent much of the 1990's with the Nets, but left in 1997 for Nascar. He returned as CEO seven years later, but in the interim, he missed the Nets' best years. And now, he regrets it. Why? Because he says the Nets never marketed their success back then, as evidenced by their poor attendance even when in the Finals. "I wish I had been there, with the marketing team I’ve got now," he told New Jersey & Co.