In Brett Yormark's latest effort to keep sponsors engaged with the Nets, he's sending marketing staff out to companies to familiarize them with the sponsors' business. Among the jobs Nets staff will be going on include riding on a delivery truck route with a Budweiser distributor, joining an Aflac sales person on an out-of-office sales call or spending time at Vonage’s call center.
- NBA's Nets Employ Unique Marketing Strategy - NY Sports Journalism