"Master Salesman" Trying to Sell Basketball across Two Rivers

Brett Yormark's days are long, like 18 hours long. His list of successes is long as well--getting Nextel to pony up $740 million for NASCAR races and Barclays Bank to come up with another $200 million for an unbuilt arena. The Nets' CEO likes the challenge of selling the Nets in both New Jersey and Brooklyn and the Nets like him, willing to him a stake in the team and an eight year deal. An arena critic takes issue with it all.

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