Sports Business Journal's annual survey of team brands finds the Nets' brand power near the bottom of all pro sports teams. In the survey, the Nets ranked 120th out of 122 teams. The only brands with lower ratings were those of the Indiana Pacers and New York Islanders. The Nets were rated slightly higher than the Knicks. Brand power is a combination of team popularity, fan loyalty and grade of ownership.
- Sports power brokers: How teams rank in the Turnkey Team Brand Index - Bill King - Sports Business Journal
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