Brooklyn Nets...or New York Nets
by Net Income on Jan 21, 2007 11:50 PM EST
in NetsDaily Blog
9 comments
All the signs--literally and figuratively--suggest the Nets will be renamed the "Brooklyn Nets" two years hence. The architects' renderings of the Barclays Center show the word "Brooklyn" written in large script on exterior signage as well as on logos inside.
But wait. If that's the case why has Bruce Ratner made sure that he retains the trademark for "New York Nets" as well? It was, of course, the team's original name...unless you count the "New Jersey Americans".
Some research at the US Patent and Trademark Office reveals that New Jersey Basketball LLC, the partnership that owns the team, trademarked both the "Brooklyn Nets" and "New York Nets" shortly after the Ratner group bought the team. All manner of materials are covered by the trademarks, from audio recordings to hosiery. Typical is the "New York Nets" trademark registration no. 78380334 for published materials, assigned to the partnership. It was filed on March 8, 2004. The same day, the partnership registered a similar trademark, No. 78380508, for the "Brooklyn Nets".
Of course, the Nets once had the rights to the "New York Nets". Before moving to New Jersey 30 + years ago, that was their name. (Curiously, the team quietly trademarked "NY Nets" in 1998, even creating logos. Why? Was the team considering a move back then? It wasn't revealed in the papers. The team ultimately abandoned the trademarks.)
It is possible that Ratner wants to make certain that no one else secured the "New York Nets" trademark and thus avoid confusion. With good reason. His internet people weren't so quick with www.brooklynnets.com or www.nynets.com or www.newyorknets.com. Those URL's have long since been snapped up.
Or maybe the team's new owners are keeping it handy because they think it better suits their plan to make the team a "regional" team.
What is known is that Ratner has not abandoned any of the "New York Nets" trademarks.
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if they were smart they’d change the nets part too – it’s the only name in the league that’s both generic and cursed.
i vote brooklyn zoo!
actually i vote they don’t move 2 blocks away from my home, but whatever.
by 999%NBAspaceLAZER on Jan 22, 2007 4:16 PM EST reply actions
100% they should be called the NY Nets due to market-ability and fan retention. For example, a young kid growing up in westchester or Long Island is much more likely to support a New York team than a Brooklyn team. This customer associates himself with being from New York, not from Brooklyn. The NY Nets name has historical relevance as well. I have a feeling the Brooklyn politicians will have a problem with the Nets being called NY.
by DannyZ on Jan 22, 2007 5:15 PM EST reply actions
I agree — my vote is for the New York Nets. It’s going to be a tough one to pull off though. Something tells me that James Dolan will have a thing or two to say about this. Another NBA team in NY means more competition and a potential decrease in revenue and fans.
by Nets Fan on Jan 23, 2007 2:39 PM EST reply actions
new york nets sounds bad and brooklyn nets sounds terrible, i’ll rather it be new jersey nets no changes needed although the places have changed
by darren on Jan 23, 2007 8:24 PM EST reply actions
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by Drazen Petrovic on Feb 6, 2007 6:48 PM EST reply actions
Brooklyn Nets sound a hell of a lot better than NY Nets, which sounds secondary, and NJ Nets, which is a joke
by Dave on Aug 5, 2007 12:47 AM EDT reply actions
BROOKLYN IS NOT A CITY…..NEW YORK IS A CITY…..so obviously it should be the New York Nets….If they name the team brooklyn nets i will be sure to not be a fan.
by avi on Sep 17, 2008 9:00 PM EDT reply actions
brooklyn is so classic ! remember the brooklyn dodgers ! so what if it’s not a city, but it’s a part of what everybody already knows is new york. brooklyn sounds tough ! brooklyn will look really cool on the front of the uniforms. i think brooklyn would sell more merchandise than new york. it’s too bad those jersey jets & giants couldn’t move to new york…lol !
by mkj on Oct 31, 2008 1:30 AM EDT reply actions
Brooklyn would be much better than NY!! I’m from Brooklyn and I have always wanted another team to root for other than the NY Knicks. Brooklyn is known for their ballin ability so it makes sense. Bring on the Nets. I actually wish it would be changed to Brooklyn Ballers..lol By the way Brooklyn is a borough, close enough, we certainly have enough people in it to be it’s own state…lol
by John on Dec 23, 2008 6:40 PM EST reply actions
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