Sports marketing consultant Joe Favorito says the Nets marketers can be proud of doing so much with so little. “The casual fan in the New York area may have more exposure to the Nets than all the other teams playing this winter in the area combined,” writes Favorito, noting how the Nets have gotten exposure for their futility. “They value their brand, their position and their future and are not willing to give in.”

The 4-46 Nets face the 44-11 Cavaliers. It’s enough to send shivers up and down your spine and then up and down again. The Cavs have won 11 straight, have the best record in the NBA and the best player in the NBA. Of course, LeBron James will get the same questions he got last time the two teams met: can you see yourself in a Nets uniform? Delonte West returns for the Cavs.

Jarvis Hayes says his bruised shin won’t stop him from playing Tuesday in Cleveland. Devin Harris thinks it’s “50-50″ whether he plays with a sprained shoulder. The two looked like they were going to be out for a lot longer than the 18.2 seconds they missed at the end of the Pistons game. Neither player practiced Monday. Harris says even if he misses Tuesday’s game, he’ll be ready for the Bucks Wednesday at home.

The designer of the building façade at Barclays Center reports the arena will be enclosed in a “blast resistant curtain wall”. The curtain wall is part of a “mega wall system” designed by ASI Limited. Outside the blast resistant wall will be an insulated weather wall and a steel lattice screen that will mimic Brooklyn’s brownstones. Critics have accused Bruce Ratner of not paying enough attention to terrorism concerns.

The Nets 4-46 mark is not tied for the worst start for an NBA team. It is the worst start for a professional sports team–worse than any MLB team, worse than any NHL team. Of course, they remain at the bottom of the power rankings. John Schuhmann of NBA.com offers the only hope, that the All-Star version of Devin Harris has begun showing up. Oh wait, he got hurt Sunday going for a loose ball. Never mind.

Rod Thorn told Fred Kerber the Nets are “not looking to trade Chris”, adding there’s been interest. “I can understand why [teams] like him. He has talent and a small salary.” Thorn also said he doesn’t have a short list of coaching candidates and Kiki Vandeweghe will “probably” last the season. Interest remains in Trenton Hassell (Toronto) and Josh Boone, but Thorn doesn’t expect a trade before the deadline.

Sports Business Journal reports the Nets are at the bottom of the NBA in many ways: they’re last in attendance, averaging 13,134, and last in TV ratings as well, attracting 0.32 per cent of viewers in the New York area, lowest since YES began carrying the team’s games. Eleven teams attract smaller TV audiences, but they’re in smaller markets. The ratings on YES represent a 40.7% drop, also worst in the NBA.

If you looked closely at the Charles Barkley commercial in Sunday’s Super Bowl, the furry face of the Nets should have been evident. The ad, pushing Taco Bell’s NBA Five Buck Box, was shown in the fourth quarter and was seen by 100 million viewers worldwide. Brett Yormark, noting Taco Bell is the “Official Quick Service Restaurant” of the NBA, said “Sly is very excited.” Who among us is not?